🐔 WATTPoultry Events

2024 Chicken Marketing Summit Supply Chain Partners Panel highlight: Chicken supply chain still struggling with inventory logistics Read: https://lnkd.in/g-q7KfZ6 Inventory planning, management and logistics remains a major challenge for the chicken supply chain, particularly when it comes to frozen birds, Ray Hogan, senior poultry supply buyer and business manager, Applegate, emphasized during the Supply Chain Partners Panel at the 2024 Chicken Marketing Summit. Thanks to all the Supply Chain Partners Panel participants: Annica Conrad, chief brand officer, City Barbeque Brian Jones, president, Natural Choice Foods Don Kupski, VP, purchasing and R&D, Lee's Famous Recipe Chicken Justin McCoy, VP, marketing, Cousins Submarines, Inc. #ChickenMarketingSummit #supplychain #logistics

Happy Labor Day long weekend! See you next week. #labordayweekend #ChickenMarketingSummit #PoultryTechSummit

2024 Chicken Marketing Summit recap: Areas of focus to improve poultry sustainability by 2035 Read: https://lnkd.in/gcQk84JJ According to Darling Ingredients Director of Sustainability Ethan Carter, presenting at the 2024 Chicken Marketing Summit, producers should start by viewing sustainability in a way that meets the needs of this generation without compromising the ability of future generations to meet their own needs. #ChickenMarketingSummit #sustainability

2024 Chicken Marketing Summit recap: Farmer Focus puts the grower first in consumer marketing [PODCAST] Read/Listen: https://lnkd.in/ge38mVgm In WATTPoultry's latest podcast, editor Elizabeth Doughman and Farmer Focus brand manager, Abigail Vincill, discuss how the producer's marketing focus on growers connected with consumers. Farmer Focus won the 2024 Chicken Marketer of the Year award, presented at the 2024 Chicken Marketing Summit event in July. This award honors exceptional efforts in retail, foodservice, direct-to-consumer, producer/integrator organizations and companies who have demonstrated innovative marketing and creative excellence in promoting chicken consumption. #ChickenMarketingSummit #consumermarketing

2024 Chicken Marketing Summit recap: Balance needed in poultry and egg's antibiotic usage Read: https://lnkd.in/gZZpi42m With antibiotics, consumers can choose products ranging anywhere from traditional chicken to no antibiotics ever (NAE) chicken, explained Poultry Business Solutions LLC owner Don Ritter at the 2024 Chicken Marketing Summit. #ChickenMarketingSummit

Save room in your 2025 budget for Chicken Marketing Summit! The 2025 event takes place July 28-30 in beautiful Savannah, Georgia. Bookmark the CMS website: https://lnkd.in/gzgZ5sHW or Follow this LinkedIn page now for announcements and details starting in March 2025. Presented by WATT Global Media and PoultryFuture, in collaboration with National Chicken Council, and with support from National Protein & Food Distributors Association (NPFDA). See you there! #ChickenMarketingSummit

2024 Chicken Marketing Summit recap: Gen Z chicken preferences shaping the future of fast food Read: https://lnkd.in/gQfvk2be The restaurant industry is facing significant economic pressures, with guest traffic declining and consumers becoming increasingly price sensitive. However, amidst these challenges, chicken emerges as a versatile and profitable menu option that appeals to younger customers. Justin Pridon, VP of North American Consulting Services at Revenue Management Solutions (RMS), shared the findings of RMS’s recent study of restaurant chicken preferences, shedding light on Gen Z's poultry selections and how brands can leverage this trend to boost profitability, at the 2024 Chicken Marketing Summit. #ChickenMarketingSummit

*VIDEO* 2024 Chicken Marketing Summit Highlights Thank you to all of our presenters, sponsors and attendees for joining us in Birmingham, Alabama last month! Couldn't make it this year? Here's what you missed: ▪ 250 professionals and 23 speakers, including attendees from ALDI USA, Amick Farms, LLC, Case Farms, Inc., Fieldale Farms Corporation, George's, Inc., Huey Magoo’s Restaurants LLC, Panda Restaurant Group, Pilgrim's Pride, Perdue Farms, Publix Super Markets, Raising Cane's Chicken Fingers, Wayne-Sanderson Farms, Zaxby's Franchising LLC and many others. ▪ 23 speakers and panelists focused on understanding the priorities of Gen Z and younger Millennials who value convenience, health and sustainability in their food choices. For the first time, the Summit featured two session tracks centered around the theme, “Chicken 2035: Anticipating Trends, Adapting Strategies.” ▪ The results of the 2024 Chicken Consumption Survey were revealed: https://lnkd.in/gSPtfg3c ▪ Farmer Focus was named the 2024 Chicken Marketer of the Year: https://lnkd.in/g3xCzREW ▪ Attendees enjoyed networking and experiential activities, including dozens of participants in the annual Bill Roenigk Chicken Marketing Summit golf tournament, a competitive cooking class, and two evening receptions. Save the dates for Chicken Marketing Summit 2025: July 28-30 at the DeSoto Savannah in Savannah, Georgia. Details coming in the spring! Thank you to our video interviewees: Greg Watt, WATT Global Media; Trevor Gies, Cobb; Lainie Bailen, Once by Signify - Lighting for Animals; Rob Dreger, O&T Farms Ltd.; Brian Earnest, CoBank; Lynn Dornblaser, Mintel; Tom Super, National Chicken Council; Hinda Mitchell, Inspire PR Group #ChickenMarketingSummit

2024 Chicken Marketing Summit recap: Chicken marketers key to influencing the consumer narrative Read: https://lnkd.in/gCHh5kaF The broiler industry needs to proactively elevate consumer engagement to keep chicken as the protein at the center of the plate in the future. Marketers and PR will play a critical role in this, explained Randy Day, retired CEO, Perdue Farms and chairman of the National Chicken Council (NCC) #ChickenMarketingSummit

2024 Chicken Marketing Summit recap: Air chilling predicted to increase in US processing by 2035 Read: https://lnkd.in/gSwtaThh In a discussion at the 2024 Chicken Marketing Summit comparing air and immersion chilling, BAADER Poultry USA CEO Oliver Hahn, Marel Poultry regional sales director Jay Russell and Sealed Air Corporation North America executive director of bags and case-ready product marketing Shawn Harris gave perspective on where the U.S. processing sector is headed. #ChickenMarketingSummit