T-Mobile Advertising Solutions

With the first half of the year over, we've been fortunate to host some exciting event activations at CES in January, MAU Vegas in April, our very first IAB Newfront event in April/May and, of course, the Cannes Lions International Festival of Creativity in June. Our beachfront cabana in Cannes was even recognized as one of the top brand experiences at the festival by both BizBash and Event Marketer. Check out our 2024 Cannes Lions sizzle reel and don't forget to watch all of the great panels and firesides chats we hosted by clicking here: https://lnkd.in/et8FKmAP

On the final day of our speaker series last Wednesday at the Cannes Lions International Festival of Creativity, we hosted one panel and two fireside chats. The panel was moderated by T-Mobile’s VP of Data & AI, Jeffrey Frantz, and featured Dor Birnboim (VP, Sales & Partnerships at Unity), Alice Colarusso (VP, Growth Marketing and Engagement at H&R Block), and Stephani Estes (Chief Media Officer at Goodway Group). Among other topics, it hit on the best practices for using data and AI in a privacy-focused landscape. This was followed by a fireside chat with Megan Ramm (Head of the Americas at Uber Advertising) and Cherian Thomas, our Senior Director, Retail Media & DOOH, which focused on our new joint partnership that will help grow Uber’s JourneyTV advertising footprint to over 50,000 vehicles in the US by offering a portion of our rideshare inventory. Lastly, our VP of Sales, Marketing and Distribution, Kevin McGurn, sat down with the Global Senior Marketing Director for Google’s Android Ecosystem, Menaka (MK) Shroff, to discuss the future of retail media and her excitement about being our first-to-market in-store retail media partner. All three video recordings are now available on demand, as well as our other four panels from earlier last week. Enjoy! https://lnkd.in/et8FKmAP

On day two of last week’s Cannes Lions International Festival of Creativity, we hosted two more panels inside our beachfront cabana: one on how brands can meaningfully connect with Gen Z and the other on the importance of reaching multicultural audiences with authentic messaging. A massive shoutout and thank you to both our panelists and moderators, including Liz Caselli-Mechael (Head of Digital and Content AVP, Global Corporate at Nestlé), Vanessa Craft (Global Head of Content Partnerships at TikTok), Daniel Tchernahovsky (VP, Global Business Development at AppLovin), Shaina Zafar (Executive, Next Gen, UTA Marketing at United Talent Agency), Alison Weissbrot (Editor in Chief at Campaign US), Christiane De Carvalho (VP, Strategy and Solutions at Acxiom), Beverly Jackson (VP, Brand and Product Marketing at Zillow), Robert Vélez (VP, Inclusive Network & LATAM Sales at Vevo), and Steven Wolfe Pereira ⚡️ (EVP, Chief Client Officer at TelevisaUnivision). Video recordings of these sessions are now available on-demand here: https://lnkd.in/et8FKmAP.

Over the last three years, we've had the honor of hosting some of the leading brand, agency, and advertising executives at the Cannes Lions International Festival of Creativity for our annual speaker series. And this year was no exception. Thank you to our panelists who participated in our day one sessions last week, including Birk Cooper (CMO at Fetch), Nicole Parlapiano (CMO at Tubi), patrizio spagnoletto (Global CMO at Warner Bros. Discovery), Roxy Young (Chief Marketing and Consumer Experience Officer at Reddit, Inc.), Jonathan Hunt (VP of Media at HubSpot), Remy Stiles (CEO, North America at Kepler), Jasmine Anderson Taylor (Head of Consumer Marketing at Instacart), and Georgina Thomson (Managing Director, L’Oréal Investment Lead at Beauty Co-Lab, a bespoke unit of Omnicom Media Group). Be sure to check out the videos of our first two sessions — individually moderated by our SVP and Chief T-Ads Officer, Jean-Paul Colaco, and our VP of Sales, Marketing and Distribution, Kevin McGurn. More to come tomorrow! https://lnkd.in/et8FKmAP

🇫🇷 Another fantastic, busy, and fruitful week at the Cannes Lions International Festival of Creativity. A huge thanks to our partners, friends, and sales and marketing teams for making this all come to life. Over the next three days, we'll be sharing photos and videos on demand from our speaker series which included leading brand and agency executives from Google, HubSpot, Instacart, Kepler, Nestlé, Omnicom Media Group, Reddit, Inc., TikTok, Tubi, Uber, United Talent Agency, Vevo, Warner Bros. Discovery, and so many more. But for now, take a look at our beachfront cabana if you didn't have a chance to stop by last week! 🇫🇷

If you'll be at the Cannes Lions International Festival of Creativity next Wednesday afternoon and want to learn more about the recent announcement of an exclusive partnership between T-Mobile Advertising Solutions and Uber Advertising, be sure to register for this fireside chat. It features Megan Ramm, Head of Americas at Uber Advertising, and our Senior Director of Retail Media & DOOH, Cherian Thomas. Space is limited, so sign up now before your flight departs: https://lnkd.in/e9zDKTer

Excited to announce an exclusive partnership between T-Mobile Advertising Solutions and Uber Advertising. This collaboration amplifies opportunities for marketers, tapping into the dynamic world of rideshare advertising to connect brands with their audiences in new and exciting ways! Learn more https://lnkd.in/etBcbaWN

One week from today at the Cannes Lions International Festival of Creativity, two of the largest advertisers in the U.S. will sit down to discuss the future of retail media. Register today and hear from Menaka (MK) Shroff, Global Senior Marketing Director for Google's Android Ecosystem, and Kevin McGurn, our VP of Sales, Marketing and Distribution, on why retail media ad spending is surging and how its gotten far more consequential — and complex — over the last year. https://lnkd.in/e9zDKTer

With less than a week until the Cannes Lions International Festival of Creativity, you won't want to miss this great session next Wednesday. It features Dor Birnboim of Unity, Alice Colarusso of H&R Block, Stephani Estes of Goodway Group, and Jeffrey Frantz of T-Mobile — moderated by our VP of Advertising Data, Measurement and Partnerships, Andrea Zapata. They'll be discussing advertising in a cookie-less world, first-party data, data clean rooms, and of course AI — and how to leverage all of this data in a privacy compliant way. Space is limited, so register today: https://lnkd.in/e9zDKTer

If you'll be at the Cannes Lions International Festival of Creativity next week, be sure to stop by our beachfront cabana on Tuesday, June 18 at 1pm CET for what is sure to be a lively discussion on diversity in media — moderated by the EVP, Chief Client Officer, Steven Wolfe Pereira ⚡️, from TelevisaUnivision. Leading experts, including Christiane De Carvalho of Acxiom, Beverly Jackson of Zillow, and Robert Vélez of Vevo, will explore how brands can make sure their partners are ensuring inclusiveness throughout the media supply chain and connecting with a broad spectrum of audiences. Space is limited, so register today: https://lnkd.in/e9zDKTer