Unlocking the Future of Advertising 🔑 - S3 Episode 4: The Gift-Giving Advantage: Maximize Your Holiday Impact 🎁 Discover why Reddit is essential for holiday advertisers in this episode with Evan Wolf, Head of Mid-Market & SMB Sales. With 69% of social media users turning to Reddit for authentic gift feedback, maximize your impact using Reddit's newest shopping ad solution, Dynamic Product Ads.
Reddit for Business
Social Networking Platforms
San Francisco, CA 16,255 followers
Reddit is the heart of the internet, where millions gather for conversation and community.
About us
Reddit aspires to be the heart of the internet, where 57+ million people engage, discover, comment, share, and vote in more than 100,000 communities. From breaking news, to fandoms, lifehacks, gaming, sports, health, and the internet’s cutest animals, Reddit is where people gather for conversations about the things they care about. Interested in advertising on Reddit? Create an account at https://www.redditforbusiness.com/
- Website
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https://bit.ly/Reddit4Business
External link for Reddit for Business
- Industry
- Social Networking Platforms
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, CA
Updates
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As the new NFL season kicks off, seize the opportunity to engage with Reddit’s football communities. 🏈 From #NFLDraft to #SuperBowl, connect with fans where they’re most active. Learn more: https://lnkd.in/g_TXSZgN
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Publishers like Newsweek, The Hill, and NYT Wirecutter are putting Reddit to the test—and it's paying off. From Reddit Pro to community-driven AMAs, see how they’re finding new ways to 🤝 connect and build trust within subreddit communities.
While it hasn’t formally launched a publisher program, over the last 18 months Reddit, Inc. has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform. And according to audience development leads from #publishers including Newsweek, The Hill and NYT Wirecutter, those efforts have helped pivot focus to the community-based social media platform. In particular, the launch of new tools like Reddit Pro, advancements to its Ask-Me-Anything product and a refocus of the media business development team have encouraged these publishers’ teams to view #Reddit in a new light when it comes to growing referral traffic and building brand awareness on the platform. But the effectiveness of Reddit in those efforts depends on an ever-evolving equation of knowing when and where to post, maintaining relationships with subreddit moderators, and, ultimately, keeping their brands in subreddit communities’ good graces. Here’s how Reddit is being put to the test by publishers. In this piece by Kayleigh Barber, we speak to Will Federman, Leilani Han, and Josh Awtry.
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DYK college sports fans on Reddit stay fired up from the first whistle to the final buzzer, with #NCAA action heating up the conversation all season long.
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tl;dr For the launch of Liquid I.V.’s new sugar-free hydration product, the brand shifted to a full-funnel strategy and drove awareness and intent with its breakthrough Reddit AMA. Discover how Liquid I.V.'s AMA successfully drove a 98% above-benchmark engagement rate and a 12-pt lift in intent: https://lnkd.in/egwBMaQK
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Reddit is the ultimate place for gamers 🎮 seeking to level up their skills and engage in conversations about the hottest launches and most nostalgic classics. Whether you're trying to reach people in the early stages of considering a game or have achieved loyal fandom status, Reddit has a place for every gaming company looking to create meaningful engagement that drives growth. Get started by diving into this starter pack featuring some of our most active #gaming communities: https://lnkd.in/ey5iQ8Vf
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🚀 Big news for advertisers! We've just launched our Custom Audience (CDPs) API with new Customer Data Platform partners, expanding the audience capabilities available for our partners. Key features: - Leverage first-party data for precise targeting - Retarget known customers with relevant messaging - Generate lookalike audiences for prospecting - Exclude specific groups to optimize ad spend We’re thrilled to announce our new CDP partners, mParticle, Tealium, and ActionIQ. Tap into the Reddit audience and boost your campaign performance. Our Custom Audience API empowers you to reach high-intent users more effectively than ever before. Ready to unlock the full potential of your Reddit campaigns? Learn more: https://lnkd.in/gCUPhgSJ
Expanding Targeting Capabilities: Reddit Launches Custom Audience API with CDP Partners
business.reddit.com
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An organic presence on Reddit offers brands a unique way to engage with customers in need of support 🤝. Comment on posts to provide answers and expertise, and create dedicated Q&A posts within your brand community to address common questions. Enhance your support strategy with Reddit Pro: https://lnkd.in/eANRQbZV
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Read this if you have travel with kids coming up—via r/UKparenting + more highlights of some of the most popular 🇬🇧 topics and communities on Reddit.
Reddit Trends 🇬🇧 Newsletter - August 28th Edition
Reddit for Business on LinkedIn
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Unlocking the Future of Advertising 🔑 - S3 Episode 3: The Megaphone Effect: Amplify Your Reach 🎬 In Episode 3, Senior Managing Director Rick Krugh shares insights on leveraging Reddit's megaphone effect for media and entertainment #marketing. 📣 Every minute, 5 people ask Reddit for entertainment recommendations. Learn how to stop viewing redditors as your target and start viewing them as your megaphone.