We've redesigned our app, expanding it from a single feed to a broader canvas that makes it easier to explore all the content you’re interested in. From breaking news and in-depth reporting to cultural insights, health, lifestyle, and comprehensive investigations—everything is now at your fingertips. Plus, discovering other Times products like The Athletic, NYT Wirecutter, Games, Cooking and Audio has never been simpler. Read more: https://bit.ly/3zybxS9
New York Times Advertising
Technology, Information and Internet
The Times is where brands come to make their mark on the world.
About us
Brands turn to New York Times Advertising to make their mark on the world. We provide unmatched creative expertise, purpose-driven marketing and a platform to connect with audiences everywhere great stories are told.
- Website
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https://advertising.nytimes.com/
External link for New York Times Advertising
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- New York
- Specialties
- Branded Content, Content Marketing, Content Strategy, Digital Media, and Digital Marketing
Updates
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Backed by L'Oréal Groupe's recent study, "The Essentiality of Beauty," L’Oréal Groupe approached New York Advertising to launch a global dialogue about the vital role beauty plays in the human experience. Hosted by world-renowned Italian actress and model, Isabella Rossellini, “This Is Not a Beauty Podcast,” launches today. The podcast challenges the superficial perceptions of beauty through compelling human stories that explore how beauty intersects with sports, science, politics and more. Each episode will be a collection of stories that illustrate the essentiality of beauty and its meaningful role beauty plays in the things people take seriously; from serving as an essential aspect of social belonging to emphasizing its role in fostering confidence. To round out the campaign, L'Oréal Groupe supported “Face Value,” a journalism series launched by The Times’ Style section in May, which covers stories and people not traditionally a part of the beauty conversation. Listen to the first episode of “This Is Not a Beauty Podcast” now: https://nyti.ms/3XNRAP1
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The focus on viewability as a standard metric is problematic for premium publishers, according to New York Times Advertising’s head of audience strategy and insights, Gabriel Dorosz. The issue with this approach? It overlooks the importance of a quality audience and environment, driving advertisers to favor cheaper ad placements. Adelaide's AU score, which predicts the likelihood of an ad impression leading to meaningful outcomes, found The New York Times's premium display advertising scored ~50% higher than global display benchmarks. Another study found ads placed in premium environments receive 51% more attention than advertising elsewhere on the web and “one of the most valuable advertising spaces is next to long, absorbing articles from trusted publications." In his opinion piece for WARC, Dorosz describes how widespread adoption of attention metrics could reshape the industry’s understanding of ad effectiveness. By incorporating attention measurement alongside traditional metrics, advertisers can optimize reach and frequency, proving that quality environments can achieve results with fewer ad exposures. For publishers like The New York Times, this new emphasis on attention supports the notion that while premium inventory may come at a higher cost, it offers a clear advantage in both efficiency and effectiveness. Read more: https://bit.ly/4evRnHm
Attention measurement is progress for publishers like The New York Times | WARC
warc.com
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New York Times Advertising reposted this
📰 Extra! Extra! Read all about it… Our client T Brand (the content studio within New York Times Advertising) partnered with HBO Max to create an activation that’s got people talking: Turning The New York Times paper into the Gotham Gazette for a day to celebrate the new series The Penguin. 🎬 In addition to reaching subscribers nationwide, the campaign featured real-life “hawkers” handing out physical copies of the tabloid-style paper across ‘Gotham’ (aka. New York City). But the creative content itself was the real star of this campaign. ➡️ From an investigative article on conditions within the prison housing franchise villain the Riddler to characters showing up in the love classifieds, the “goal was really to try and build a believable world with the types of everyday melodrama you might find in any daily tabloid,” shared Vida M Cornelious, senior vice president of creative. (And yes, their team had a ball pitching stories for the fictional paper.) As Fast Company writes: “It’s easy to take a big swing and go wrong. And it’s surprising when it just feels organically right and is, indeed, fit to print.” We couldn’t have said it better ourselves. 👏 Thank you to Zachary Petit for the collaboration on this feature that left us speechless. Read more here 🔗https://bit.ly/3XY1n6o.
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A true collaborator, enthusiastic team player and engaging communicator this month's "Industry Driver" has an impassioned approach to work. Her dedication to The Times mission and a strong respect for her colleagues has empowered her with a positive approach to tackling challenges — and solidified an impression on everyone she works with. Her cross-functional contributions across New York Times Advertising, our sub-brands and the newsroom have played a pivotal role in developing and expanding our portfolio sponsorships for advertisers. Congrats, Greta Gooding! 💪
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Try Connections: Sports Edition — a new take on The Times's widely popular game: https://bit.ly/4eEZIbM
This week, The Athletic launched the beta of Connections: Sports Edition — a sports-only version of The New York Times’s extremely popular Connections game. If you’ve ever played NYT Games’ original Connections game, you know how enthralling and addictive it can be. The version we’ve created is the output of top experts in game development coupled with the extensive expertise of The Athletic’s journalists. The beta creatively challenges players to draw links between themes in the most notable teams and leagues in modern (and maybe sometimes historic) sports. Go play now at https://lnkd.in/eK-UEsQp
Play Connections: Sports Edition, our newest word game
nytimes.com
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New York Times Cooking & Instacart have been named a finalist for Best Partnership at the Digiday Awards 🎉 The program, which launched in June, made New York Times Cooking recipes instantly shoppable via Instacart, providing home chefs an even more streamlined and effortless cooking experience. See the complete list of finalists: https://bit.ly/4dfR6Ht
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Crime and corruption in the city of Gotham is rampant, and The Gotham Gazette offers a front row seat to the madness. Today, The New York Times print subscribers can read the top headlines from this alternate reality for themselves. In celebration of HBO's limited series, “The Penguin,” premiering tonight on HBO Max, T Brand Studio, the content studio within New York Times Advertising, transformed The Times cover wrap into Gotham’s fictional hometown tabloid. The fictionalized daily, complete with original stories, classified ads, courtroom sketches and political cartoons, reflects the seedy underworld so central to the Batman universe. This eye-catching plunge into the everyday details of “The Penguin” doubles as a collector's item for superhero fans. The premiere is also being amplified digitally across The Times and The Athletic's home pages, leveraging custom, themed news tickers and countdown clock units, as time ticks down to tonight’s premiere. Read more via Fast Company: https://bit.ly/4eqjsQ7
Here’s how the 'New York Times’ became the ‘Gotham Gazette’ for a single day
fastcompany.com
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Experience a decade of New York Times Cooking! 🍳
Happy 10th Anniversary, NYT Cooking! Check out 'Our 50 Greatest Hits, According to You,' which shares the most viral and popular recipes from the last decade along with unforgettable comments from our cooking community. Celebrate with us by making something delicious from NYT Cooking tonight 👩🍳 https://lnkd.in/eHZbb5Vn
The Best Recipes We've Ever Published, According to You
nytimes.com