Not Your Story

Pixar's storytelling framework has helped them earn over $15 billion at the box office. Thanks to two key elements: Simplicity and conflict. A simple idea, like "Toy Story" (toys fearing abandonment) or "Finding Nemo" (a sheltered fish seeks adventure but gets lost) allows audiences to quickly connect. The simpler the message is, the better. But, There is NO STORY WITHOUT CONFLICT. - Every great story has challenges. - What obstacles do your characters face? - This tension keeps your audience hooked. How can YOU apply this? 1. Start with a clear idea. 2. Build tension through conflict. 3. Share the good, the bad, and the ugly in your story. Give your audience a reason to care, and they will build an emotional connection to your narrative. Karla E. Not Your Story

Coming soon on Not Your Story podcast... Sara Paoletti breaks down the actionable steps to build a winning campaign. And why the majority of B2B content is bull s***

How do brands go viral time and time again? Leverage timing and responsive marketing to react at the right moment. Just like Oreo did when the lights went out in the Superbowl. 'Power out? No problem. You can still dunk in the dark.' Subscribe to our channel for more storytelling content and episodes.

Why start a podcast in 2024? Six months ago, we launched Not Your Story podcast focused on helping YOU tell great stories. The reasons why we launched wasn’t only to build our culture and humanize our brand. It has allowed us to experiment and A/B test our own content. We have turned the podcast into a content engine. By slicing our long-form conversations into short, engaging pieces, we've built a strategy that spans multiple content platforms. Amassing hundreds of thousands of impressions and brand awareness. We've connected through storytelling, offering valuable lessons and showcasing the human side behind brands. Starting a podcast is a space to experiment, test, and discover what clicks with your listeners. Here’s how YOU can start: 1. Define your podcast’s purpose and audience. 2. Focus on storytelling—bring in the human element. 3. Repurpose episodes across platforms for maximum reach. 4. Engage, listen to feedback, and adjust your approach. 5. Use A/B testing to refine and improve. Ready to start your podcast? Take the leap, experiment, and grow your community—one episode at a time. Tim Taylor ____________________ Bookmark this for later. ♻️ Share this with your network to help others. And follow Rory Nolan for more content like this!

Schmeez The Alien making his podcast debut on Not Your Story. Bella Kelada-Khalil can you translate for us?

Cost signaling in your brand reveals quality. When your content feels entirely AI-generated, it risks making your brand appear lazy and lacking attention to detail. Audiences can tell when genuine effort, passion, and care have gone into your story. They will value your brand a lot more.

“It’s all about training, steps, and checks. Once you have the process, things slow down, even when you’re not going 150 miles an hour.” Jeff shares a near-fatal experience and draws a powerful connection between skydiving and business, emphasizing how setting up a solid process is critical. What’s helped you tackle business challenges? Share yours with us! Thanks, Jeff, for showing us how business and skydiving have more in common than we think. Catch the full episode here: https://lnkd.in/exJWmkRk

What’s the value of a liberal arts education? Fun fact, a third of Fortune 500 CEOs have liberal arts degrees. (it's not a throw away degree for everyone) Recently, I spoke with Jeff Bernard about his liberal arts background on Not Your Story. He shared how studying advertising gave him a unique edge in tech and building technology. That flexibility in thinking helped him build innovative products in his role at Aerion. Personally, studying liberal arts sharpened my communication skills and enabled me to convey complex ideas clearly. Communication, adaptability, and creative thinking are essential for success whatever the industry. Search 'Not Your Story' on Youtube, Spotify or Apple Podcasts to listen to the full episode.

The packaging of your product is incredibly important to differentiate it within the market. How you brand it? What story are you telling about your product? How is it going to solve your customers problems? Thanks Jeff Bernard for the great insights on the importance of branding and storytelling when launching a new product. Catch the full episode - https://lnkd.in/eNegMnzr #branding #storytelling #marketing

In this episode, Jeff Bernard, Manager of Digital Strategy at Aerion, shares his journey of creative problem-solving, driven by late-night coding sessions and a passion for innovation. From navigating the challenges of the 2015 downturn to skydiving at 150 mph, Jeff brings a unique perspective to the intersection of energy and technology. Key moments include: - His inspiration from family and early work ethic. - The pivotal shift to technology during tough times. - Skydiving’s role in his approach to business problem-solving. - The power of branding and product differentiation in tech. We also explore the future of energy innovation—drones, autonomous robots, and beyond—and how the fast pace of creativity and technology is shaping tomorrow. Watch the full episode for more on: - Automation and business growth. - The value of a Liberal Arts education in tech. - Building innovative solutions with the right partnerships. Jeff’s philosophy? “Creativity is everything.” Catch the full episode now—link in the comments! #innovation #creativity #branding #storytelling #energy