Do you delight your B2B buyers? Our B2B Pulse report is out soon – and it reveals just how high the B2B bar is set! This is the ninth year we’ve published the report. It tracks the investments, innovations, and experiments of B2B sellers. And it reveals the trends, truths, and must-haves of what B2B customers really want. Jennifer Stanley sums up what’s to come! 👇 Stay tuned for more! 🔥 #B2BPulse #B2BSales #McKinseyGMS #Growth
McKinsey Growth, Marketing & Sales
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We help clients grow faster than the market.
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Updates
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Out of more than 50 Fortune 500 retail execs, just two we spoke to said they’d had success scaling gen AI. We look at why retail faces unique challenges with gen AI, and the two areas where top players excel, in this great new piece. Retailers looking to unlock a share of a potential $390B in gen AI economic value – follow the link. 👇 #McKinseyGMS #GenerativeAI #Retail #Growth
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Think you know your consumer? It may be time to think again… 🤔 Our latest edition of The Growth Question newsletter examines the wildly shifting consumer landscape. It’s a picture that’s changed massively since the pandemic – and it means brands still using the old playbook stand to get left behind. Click through for this and more, including a look ahead to our presence at Dreamforce next month. 👇 Hope to see you there! #McKinseyGMS #TheGrowthQuestion #DF24 #ConsumerInsights #ConsumerBehavior
1st Rule of business: Know your consumer and win!
McKinsey Growth, Marketing & Sales on LinkedIn
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This is what an action-packed Dreamforce looks like! 🦸 - Luminary keynote on the future of AI, diversity, and inclusion, with our very own Lareina Yee. - Inspiring stories from industry leaders on how AI and tech are powering customer experience and sales effectiveness. - An experiential booth (#600) electrified by our Formula E simulator. - And more conversations than you can count about transforming technology’s potential into growth performance… 👉 There’s less than a month to go. Meet us there. https://lnkd.in/dpjjGvM4 #DF24 #GrowthTech #McKinseyatDreamforce
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85% of consumers are embracing more sustainable practices; 45% consider sustainability a baseline expectation for brands and products; and 60% would pay more for sustainable products in at least one category. 💚 It presents the opportunity for a virtuous circle, where e-commerce leaders see growth in sustainable product lines, they influence greater sustainability throughout the supply chain, and decarbonization is multiplied. ♻️ This article breaks down the most powerful sustainability drivers for customer experience, revenue, and environment – check it out. ➡️ https://lnkd.in/eY4CVm_J #McKinseyGMS #ECommerce #Sustainability
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Meet Sharlyn van Hauwe - Dergent, an Associate at our Belgium office who has been a part of the team for one and a half years. Sharlyn told us why there’s “never a dull moment” working at McKinsey Growth, Marketing & Sales, and what she loves best about her role: “Working at McKinsey means helping clients to overcome challenges that are really keeping them awake at night. Being part of that, and supporting them to find the best solution is not just fulfilling, it's a testament to what we can achieve together. I love seeing the tangible impact that our efforts have – it energizes me in my journey here. “Coming into McKinsey I’m faced with new challenges and perspectives every day, which is why there’s never a dull moment! But the diversity of experience that each of us brings is part of what makes our team so strong – and it also means we’re always learning from one another. “In fact, it’s the people that truly set McKinsey apart. Besides their exceptional talents, everyone is kind, warm, and always ready to help out. I’ve built lasting friendships here that extend far beyond the working day.” Inspired by Sharlyn’s experiences at McKinsey? Why not check out the opportunities on our jobs page. Follow the link for vacancy and application details. ➡️ https://lnkd.in/dfQDbsp #McKinseyCareers #McKWomen #MakeMyMcK #McKinseyGMS
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Meet customer expectations and they will be neutral 😐. Exceed their expectations and they will be satisfied 🙂. Go beyond satisfaction, and they will be delighted. 😃 It’s a goal once considered the reserve of elite brands due to its perceived high costs. But our new report shows it now applies to industries as diverse as tourism, insurance, and banking. So, why should leaders take note? Because delighted customers significantly increase referrals, retention, and revenue. ✔️✔️✔️ This great article has all our findings, including three ways to stoke the delight engine 🔥. Take a look. ➡️ #McKinseyGMS #CustomerExperience #CX
Fueling growth through moments of customer delight
mckinsey.com
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By 2030, about 75 percent of consumers in emerging markets will be between the ages of 15 and 34. The younger consumer in emerging markets is also about two times more likely to trade up to more premium products than their Western counterparts. 👜 So, what does that mean for consumer goods companies, retailers, and consumer-facing businesses looking for ongoing growth? 🤔 Listen to the latest McKinsey Podcast with Sajal Kohli and Roberta Fusaro to find out. 🎧 #McKinseyGMS #ConsumerInsights #CPG #B2B2C #Retail #Growth
Think you know what consumers want? Think again.
mckinsey.com
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Gen AI has the potential to boost B2B sales revenues by 5-15%, and give back 20-40% of sales teams’ time. 🚀 This piece focuses on AI use cases in distribution, but it features growth and efficiency principles and examples that apply across sectors. Many thanks to Alex Abdelnour, PhD, Kevin Sachs, Aaron Wingad, Lindsay Sackellares, and Zach Green for these insights. A great read for growth leaders aiming to capture AI’s benefits before the pack. ➡ #McKinseyGMS #Growth #GenerativeAI #Distribution #B2BSales
Revolutionizing sales in distribution: Harnessing the power of AI
mckinsey.com
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Let the success stories of hero organizations guide you in your quest for a superpower! 🦸♂️ This interactive article breaks down the defining capabilities of the world’s top businesses using our VECTOR approach: Vision, Employees, Culture, Technology, Organization, and Routine. 💪 Can you guess which ones apply to Netflix, LVMH, or Microsoft? Click through to find out. ➡ #McKinseyGMS #Growth #Capability #Superpower
Unleashing your superpower
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