So, you’re collecting data server side, or maybe it’s next on your strategic roadmap? Great work already! The advantages of server-side data collection are well documented: Good for data quality, user privacy, user experience, and you’re a step closer to regulatory compliance. And then what? Join Doug for this exploration of business scenarios where server-side data collection unlocks potential, provides answers, and delivers competitive, commercial value. You’ll be able to take the business case to the board – and they’ll ‘get it’. Doug shares a plethora of use cases across industry verticals to incorporate into your data roadmap. https://ow.ly/OAl550TCX1a #MASConf #marketing #analytics
Marketing Analytics Summit
Marketing Services
The Conference for Digital Analytics Trailblazers
About us
Where digital analytics trailblazers and marketing professionals master marketing data to create an impact! - Sharing marketing analytics wisdom since 2002 - Accelerator of 20,000 careers - Launchpad of 100 start-ups - Origin of the Digital Analytics Association - Home to 1,500 speakers - 85 conferences in 20 cities around the World
- Website
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https://marketinganalyticssummit.com/
External link for Marketing Analytics Summit
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Phoenix
Updates
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We’re pleased to remind you that our Summer Special pricing for the Marketing Analytics Summit 2025 is ending soon! If you haven’t registered yet, now’s a great time to secure your spot. 👉 https://ow.ly/R4lH50Tubfx Join us from June 2-5 in Phoenix, Arizona, at MAS 2025. It’s the perfect setting to connect with leading marketing analytics professionals and gain invaluable insights. You’ll enjoy interactive sessions and opportunities that are important for professional growth. #MASConf #marketing #analytics
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Juliana J. shows how she created a Small Language Model top determine if search queries are linked to real visitor issues or purchase objections. By applying natural language processing and textual entailment (if the meaning of one text can be inferred from another) her model can improve landing pages, product detail pages, and category pages based on the content visitors search for. Learn practical strategies to apply these insights in your workflows…almost immediately. Spoiler alert: not using commercial Large Language Models! https://ow.ly/eI6i50Tk4FQ #MASConf #SmallLanguageModels #NLP
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More data and more technology to wrangle it than ever is driving stakeholder expectations through the stratosphere. The result? A growing Value Gap. And now comes the prefiltration of AI technologies exacerbating a trying state of affairs. Neil Mason shares his Really Offensive analytics strategy that focusses on the Last Mile of turning data into wise counsel and actionable recommendations. https://ow.ly/mGL450Tk4zn #MASConf #AIAnalytics #DataStrategy
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Can't make it to London in October? Or Munich in November? Save the date for the Marketing Analytics Summit in Phoenix in June 2025!
Are you ready to mark your calendars for June 2-5, 2025? We’re gearing up for another insightful Marketing Analytics Summit in Phoenix Arizona, and we’d love for you to join us. It’s not just any event, it's the place where digital analytics professionals gather to push the boundaries of what’s possible in marketing. #MASConf #marketinganalytics #digitalanalyst #datadrivenmarketing
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Are you ready to mark your calendars for June 2-5, 2025? We’re gearing up for another insightful Marketing Analytics Summit in Phoenix Arizona, and we’d love for you to join us. It’s not just any event, it's the place where digital analytics professionals gather to push the boundaries of what’s possible in marketing. #MASConf #marketinganalytics #digitalanalyst #datadrivenmarketing
This content isn’t available here
Access this content and more in the LinkedIn app
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If you haven't grabbed your ticket yet, then now is the time. Register before this Friday, 20 September, and you'll score the Early Bird ticket, saving up to £200. 👉 https://ow.ly/cEUZ50TnTF3 You'll have the opportunity to learn from industry leaders like Jim Sterne, Juliana Jackson, Phil Pearce, Craig Sullivan and many more. Dive deep into workshops, and get in on roundtable discussions that'll level up your analytics game. #MASConf #marketing #analytics #earlybird
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Join Jim Sterne's keynote to explore GenAI’s transformative potential, shifting from automation to creativity and innovation. Learn to elevate your strategic thinking, use LLMs as prompt engineers, and think beyond content generation and automation. https://ow.ly/tHBg50Tk4s6 #MASConf #GenAI #StrategicThinking
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Generative AI offers incredible potential for marketing analytics, but it also comes with a host of challenges and considerations. Martin explores the good, the bad, and the AI of using generative models. The potential for personalization and optimization must be balanced with the risks of bias and overreliance on automation. Martin offers up real-world examples of successful and responsible generative AI campaigns and discusses strategies for navigating potential pitfalls. https://ow.ly/CjJs50Tk4cT #MASConf #GenerativeAI #MarketingAnalytics
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The programme for Marketing Analytics Summit London is out now, and it’s looking awesome! 👉 https://ow.ly/mcRT50SSHEu We’re kicking things off with our founder, Jim Sterne, who will be giving a keynote about using generative AI to give strategic power to your business. Super exciting stuff! We’ve got two days jam-packed with insights from industry pros like Lina Mikolajczyk from Bumble, Doug Hall from Duga Digital, Neil Mason from Applied Insights, Yael Farkas from Parfümerie Douglas, and loads more. If you’re into marketing analytics, you’ve gotta be there! We’re covering everything you need to know this October. #MASConf #marketing #analytics #agenda