“We just want to make sure that Roku products are top of mind,” the CTV maker's director of marketing and devices said. https://lnkd.in/eCzugSPk
Marketing Brew
Marketing Services
New York, New York 25,302 followers
The most important news in the marketing industry, 5x a week in your inbox.
About us
Marketing Brew brings you the most important news and trends shaping the marketing and advertising world. Brought to you by Morning Brew, Marketing Brew drops the latest updates in your inbox every weekday, helping you make better decisions for your business.
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https://www.marketingbrew.com/
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Updates
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Shifts at General Mills, Unilever, and more. https://lnkd.in/e6sBKXf7
This week’s agency news, executive moves, and account changes
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Shopping ads are also coming to Google Lens. https://lnkd.in/euECXRGa
Google brings ads to mobile AI search
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Nontraditional sports marketers like Bumble, Skims, and Mielle have partnered with the league. https://lnkd.in/eMZTUhR5
The unexpected brands behind the WNBA’s sponsorship growth
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Baccarat and Vestiaire Collective made their TV show debuts in the Netflix series this season in an effort to reach a new demographic. https://lnkd.in/eBavQHfF
French luxury brands are using ’Emily in Paris’ to market to a US audience
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The league kept track of ideas from YouTube chats during its inaugural season since “a great name can come from anywhere,” its brand and marketing VP said. https://lnkd.in/eTGnUYs8
How the Professional Women’s Hockey League’s teams found their names
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The MLB team has been cultivating a casual tone on social media by posting plenty of pop culture and meme-worthy content, in addition to home runs. https://lnkd.in/esWYvyfe
Inside the Seattle Mariners’ quest to connect with younger baseball fans
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The social media manager behind Elmo's accounts talked to us about achieving virality through feel-good posts. https://lnkd.in/ej-c7AZW
Becoming Elmo: How Sesame Workshop brings joy to social media
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“This is more than just advertising,” CMO Sarah Lane said. https://lnkd.in/eFaeZvGv
Why CarMax ‘went all in’ on the WNBA—and how it’s paying off
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“So much more has changed in the last three years than has happened in the past 20,” Mastercard exec Cheryl Guerin said onstage. https://lnkd.in/ePi_Mx89
Innovation, communication, and learning agility: Takeaways from the Marketing Brew Summit 2024
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