This just in: LinkedIn collaborated with MAGNA Global Media Trials to launch new research that explores how Connected TV (CTV) is revolutionizing B2B marketing. 📺 We were curious to unpack: • How B2B brands connect with business decision makers when they are most receptive • Ways B2B brands optimize creative messaging on CTV Explore our top takeaways, discover key engagement opportunities with decision-makers, and learn ways to optimize your advertising strategy with cutting-edge solutions. ⬇️
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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Welcome Octane11 to the LinkedIn Marketing Partner Program!
🚀 📊 ✨ Exciting news! Octane11 has officially joined the LinkedIn Marketing Partner Program! As a LinkedIn Marketing Partner, we’re bringing you enhanced capabilities to measure and optimize your LinkedIn campaigns alongside all your other paid, owned, and earned marketing channels – all in one place - and all connected to your Sales CRM. Here’s what this means for B2B Agencies and Enterprise Marketers: 🌐 Unified multi-channel analytics for complete performance views 💼 Account-level insights to see where LinkedIn is driving impact 📈 Data-driven recommendations powered by Octane11’s AI 🥧 All of the above with easy setup in hours, not months! Our clients are already using this integration to drive more impactful ABM and demand generation strategies…and you can too! Ready to maximize your LinkedIn investment? Check out our latest article to see how this partnership takes your B2B marketing insights even further. #B2Bmarketing #LinkedInIntegration The B2B Institute
Octane11 is Now an Official Member of the LinkedIn Marketing Partner Program
Octane11 on LinkedIn
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How do you ensure the right mix of paid and organic content? 🤔 According to Bhavya Arora, one of LinkedIn’s #CertifiedMarketingExperts, it starts with knowing your goals and your audience. Discover her other tips and learn more about the LinkedIn Certified Marketers network: https://lnkd.in/ezTEeQxr
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Skate where the puck is going with forward-looking advice from top marketing minds.💡 ICYMI: Read more in the latest edition of This Week in Marketing. ⬇️ https://lnkd.in/eMNJ-uAV
This Week in Marketing: Thinking Ahead
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What trends will define B2B creativity in the years to come? And what is the most important skill a marketer must possess? Our panel of experts at #CannesLions shared their take on the future of B2B: 🖼 On B2B creativity: • Empowerment in the use of AI with opportunities for personalization • Purpose-driven brands 🧰 On top-skills: • Combining empathy and charisma is key to solving a customer’s business problem • Being able to demonstrate the value of marketing Watch the full session, featuring, Wesley Haar, ter, Co-Founder, Monks; Chris Bagnall, CEO & Founder, Transmission; Stephanie Nerlich, Global President, McCann; Melissa B., Chief Solutions Officer, Digitas North America and Tonya Garrett, Director, Agency Development North America, LinkedIn, here: https://lnkd.in/eM3hgqyp
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🚀 Transform your marketing campaigns with LinkedIn's Conversions API. ICYMI: In our latest blog post, we reveal how this powerful tool enables B2B marketers to track conversions with precision, integrate crucial data, and enhance campaign performance 🌐 Learn more: https://lnkd.in/eu3Rui54
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Attribution is a challenge for any marketer, and even more so in B2B marketing. Here’s how to address the three most common attribution challenges that B2B marketers face. ⬇️ https://lnkd.in/dRKEn8_R
Overcoming 3 Common B2B Marketing Attribution Challenges
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Thought leadership isn’t a sales pitch. 📝 Kineta Kelsall, one of LinkedIn’s #CertifiedMarketingExperts, shares three key things to consider when building out your thought leadership strategy. Discover her other tips and learn more about the LinkedIn Certified Marketers network: https://lnkd.in/d4EVqdrr
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LinkedIn for Marketing reposted this
In case you missed it... As Dreamdata CEO Lars Grønnegaard Hansen said, most people don't become marketers because they love data. They become marketers because they’re creatives. I felt very SEEN when I heard this. 🫣 For many years, I tried to avoid all things metrics and numbers -- dismissing them in a false belief that as a "creative" I could get away with never delving into this topic. Ever. Wrong. As I progressed in my career, I've come to appreciate that measurement is KEY. It is foundational to all we do as marketers. And without an understanding of it, we cannot actually realise our "creative" potential. Without measurement, our ability to tell the right stories, to the right audiences, in the most compelling way is severely limited. But measurement conversations and content can often be dry, too theoretical, too data heavy. Hence, I have been on a personal mission to make B2B measurement more interesting and more engaging (noble of me huh? 😉 ). So when I put together this panel for B2Believe London, I made sure we selected experts with hands-on experience, real-life examples and practical advice. Lars not only advises top brands on measurement as the CEO of a B2B attribution software company, he is also responsible for his own company's measurement strategy. As CMO of Cognism, Alice de Courcy has a unique perspective on how her company measures success, and how that has evolved over the years. While, Mark Syal, Global Chief Product Officer at Brianlabs, provided an agency perspective on the most common B2B measurement problems across his 100+ clients. Check out the replay below to learn more from these three leaders about how to master your measurement strategy. 👊 #B2Bmeasurement #B2Believe #Marketing
Measurement is fundamental to what we do as B2B marketers, yet many of us struggle to prove the value of our efforts to our organizations. 📊 There’s no denying B2B measurement is complex. What we measure, how we measure and what it means is constantly evolving. We’ve assembled a panel of B2B measurement experts to delve deeper into this topic, including how to navigate common measurement challenges, how to streamline your approach and tips to future-proof your measurement strategy. ⬇️ Hear from: • Lauren de Boer, Head of Strategic Accounts EMEA & LATAM, LinkedIn • Lars Grønnegaard Hansen, CEO, Dreamdata • Mark Syal, Chief Product Officer, Brainlabs • Alice de Courcy, CMO, Cognism
Deep Dive: Proving Value in the B2B Measurement Landscape
www.linkedin.com
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It was only two weeks ago, but we’re still thinking about B2Believe London! 🎡 We were delighted to take over HERE at Outernet to welcome to B2B marketers from across the industry. It was truly #ThePlaceToB2B. ✨ Throughout the day we: • Hosted a number of insightful keynotes and panels from LinkedIn executives and industry thought leaders • Unpacked how Generative AI is set to transform marketing on a global scale • Learned the importance of understanding Buyer Group dynamics in developing a B2B marketing strategy • Got a first-hand look at rise and impact of influencer-driven narratives in B2B • Explored how to put marketing insights into action Did you join us? What were your favorite parts? 🔈 See full highlights from the day here: https://lnkd.in/gWSt8TV5