In the Demo Podcast

Kim Parker reveals how Pew Research Center is adapting its methods without compromising past findings: https://lnkd.in/eP5BWFJe #InTheDemoPodcast #ResearchEvolution #GenerationalAnalysis

How do researchers balance consistency with innovation? ⚖️ In this clip from Season 1, Episode 12 of In the Demo Podcast, Kim Parker shares Pew Research Center's approach to studying generational differences while maintaining data integrity. 📄 👨💻 Tune into this insightful conversation on research methodology with Farrah and Adam as we continue a look back through our Best of In the Demo Podcast series: https://lnkd.in/eP5BWFJe #InTheDemoPodcast #DataAnalysis #SocialScience

In this clip from our discussion with Kim Parker from Pew Research Center, she breaks down the concept of "period effects" in social trends, explaining how significant events like the Watergate scandal can impact public opinion across all age groups, not just those within a particular generation. Learn more about how societal shifts influence our collective mindset in the full episode: https://lnkd.in/eP5BWFJe #InTheDemoPodcast #SocialTrends #PewResearch 

🎙️ Next up in our Best of In the Demo Podcast series: Season 1, Episode 12: "Breaking News in Social Trends Research with Pew Research's Kim Parker" After a year-long analysis of their approach to reporting on differences by generations and the overall landscape of such content and reporting, Pew Research Center announced in May of 2023 that they would "only do generational analysis when we have historical data that allows us to compare generations at similar stages of life." Pew's announcement supports what Farrah and Adam have been circling while researching the Millennial narrative, and Pew has the data to explain why their approach makes so much sense. Kim Parker, Director of Social Trends Research at Pew Research Center, joined to share more context on the thinking and data that got them to this conclusion. 🎥 Watch the whole episode here: https://lnkd.in/et6DMWyX #InTheDemoPodcast #PewReserchCenter #GenerationalAnalysis

Are theories about generations strong enough to stand the test of time? 🤔 In this episode from our first season of In the Demo Podcast, guest Tyler Hudgens revisits her teenage quote that served as a premise for the influential book 'Millennials Rising.' "We're the Millennial generation. We're one of a kind. It's our turn. It's our time to shine." Tyler's experiences as a Navy kid living in various parts of the US offer us a nuanced view of the Millennial generation. She contrasts her time in McLean, Virginia with other places, highlighting the diversity within her cohort often overlooked in broad generalizations. Tyler's story serves as a reminder of the importance of looking beyond generational labels. Her evolving perspective challenges popular misconceptions about Millennials and underscores the need for more nuanced approaches to understanding demographic groups. The underlying message of the episode for marketers, researchers, and journalists is simple: By relying too heavily on generational stereotypes, there is a risk of oversimplifying complex individual experiences and missing crucial nuances in consumer behavior and societal trends. Check out this enlightening interview with co-host Adam Pierno, and stay tuned for new episodes coming this fall! 🍁 https://lnkd.in/eT5X4tWA #InTheDemoPodcast #GenerationalMyths #MarketingInsights #Millennials

🎙️ In the Demo Podcast is on a short hiatus as we prepare for a new season of episodes packed with insights and useful advice for marketers, researchers, journalists, and policymakers. In the meantime, we thought we'd share some of our most popular past episodes on highly relevant topics for the aforementioned professionals. We're starting with Season 1, Episode 6: "The Quote Behind the Myth," wherein we look into the origins of Millennial stereotypes by interviewing Tyler Hudgens, whose optimistic quote about Millennials opened the influential book "Millennials Rising" in 2000. 🌟 Tyler reflects on her experiences growing up in McLean, VA, and how her perspective has evolved. While she remains optimistic, she acknowledges the naivety of her teenage self. Her insights reveal how early Millennial narratives were shaped by a limited, privileged sample and how perceptions of the generation have shifted over time. This episode underscores the critical importance of diverse, representative sampling in research. It is a stark reminder of how early characterizations can shape long-term perceptions of entire groups, influencing marketing strategies and business decisions for decades. For marketing, research, and journalism professionals, this discussion highlights the necessity of questioning popular narratives and seeking diverse perspectives. It demonstrates how media narratives evolve and emphasizes the long-lasting impact of published opinions on public perception. By examining the roots of Millennial stereotypes, In the Demo Podcast encourages us to approach generational research and marketing with a more critical eye. It reminds us to consider our sources' broader context and potential biases, ensuring that our strategies are based on comprehensive, nuanced understandings rather than oversimplified stereotypes. 🔍 Check out the whole episode: https://lnkd.in/eJMqvSgf #InTheDemoPodcast #FlashbackFriday #MillenialMyth

There's just 3 days left to vote for Farrah Bostic and Adam Pierno's panel proposal for SXSW 2025: "Generational Narratives are Horoscopes for Marketers" As co-hosts of In the Demo, Farrah and Adam take a deeper look at generational analysis and how it's used to make business and policy decisions, exposing the harm that can be done by taking it at face value. Their work aims to help researchers, marketers, business owners, and policymakers understand that generational narratives can be wildly inaccurate and misleading, and to exercise caution when using them to make decisions. Click the link to cast your vote for them to do a live episode of In the Demo Podcast at SXSW 2025! 🗳️ https://lnkd.in/ewwC3inn #InTheDemoPodcast #SXSW2025 #ApplicantatSXSW

In the Demo Podcast fans: Help co-hosts Farrah and Adam present a live episode of the podcast at SXSW 2025! 🗳️ Click the link in the comments to vote for our favorite strategists' presentation: "Generational Narratives are Horoscopes for Marketers" #InTheDemoPodcast #SXSW2025 #PanelPicker

Don't forget to cast your vote for Farrah and Adam to present a live episode of In the Demo Podcast at SXSW 2025! 🗳️ Topic: "Generational Narratives Are Horoscopes for Marketers" ♊️ Generational narratives have become a popular shorthand for understanding people, whether as consumers, voters, or participants in the culture. But are these narratives an accurate portrayal of the people who land within them? 🤔 This presentation will be a live show of In the Demo Podcast, where Farrah and Adam will examine where these narratives come from, what they get right and what they get wrong, and why it matters to marketers, branding experts, business owners, researchers, and consumers. 🤓 Click the link to cast your vote for In the Demo to take the stage! https://lnkd.in/ewwC3inn #InTheDemoPodcast #SXSW2025 #ApplicantToSXSW

Hey In the Demo Podcast fans: Enjoying Farrah and Adam's discussions on generational narratives? Now's your chance to help them do a LIVE session at SXSW 2025! 🗣️🎤 If selected, In the Demo's dynamic duo will take the stage at this renowned festival for technology, science, music, film, and television during next year's event (March 7-15) in Austin, TX. 🌟 They'll be presenting thoughtful insights on generational tropes and narratives, focusing on these key takeaways: 📍No demographic group is a monolith. Understanding the variations within a group helps us get real about our audiences and ourselves. 📍Generations aren’t natural. They are sold to us through media and marketing, creating unrealistic expectations we have to live up or down to. 📍Generational narratives pit groups against each other in a fight for attention and resources. They create conflict instead of fostering solidarity. Community voting is open until August 18 - head over to the SXSW PanelPicker page to cast your vote! 🗳️ https://lnkd.in/ewwC3inn #InTheDemoPodcast #ApplicantatSXSW #SXSW