Naia™ from Eastman

PATAGONIA WITH NAIA™ RENEW – We are thrilled to share our collaboration with Patagonia for this collection of ultra-soft performance shirts, made from a versatile blend of Naia™ Renew staple fiber and recycled polyester! Moisture-wicking, lightweight, and stretchy, these tops are perfect for outdoor activities and all-day wear. Plus, Naia™ Renew helps divert waste from landfills, as our fibers are produced from renewable wood pulp and recycled waste materials. Find the Men's Short-Sleeved Capilene® Cool Trail Shirt and the Women's Capilene® Cool Trail Shirts (as a tank top, short-sleeve, and long-sleeve) at the link in our comments! #sustainability #patagonia #activewear #performancewear #sustainablefashion #sustainabletextiles

NAIA™ AT NY HOME MARKET WEEK – Naia™ is teaming up with some of our key industry collaborators to bring advanced innovation to life at New York Home Market Week! Discover sustainable home textile solutions at Lenzing Group's Fiber Innovation Center from September 16-19! At Naia™, we believe in collaboration as the key to achieving real impact. We are thrilled to be joining forces with this group of innovative leaders to showcase the sustainable future in home textiles. Interested in exploring the possibilities of  Naia™ for your home textiles? Schedule an appointment at the Fiber Innovation Center through the link in our comments! #homemarketweek #marketweek #industrycollaboration #industrypartners #sustainablefibers #sustainableinnovation #textiles #hometextiles

PREVIEW IN SEOUL – This month, Poya Tsai and Edmund Lu represented our Naia™ team at previewinseoul KOFOTI 2024! This annual event highlights innovative solutions for the textile and fashion industries through global market and environmental changes. Our Naia™ team was incredibly excited to attend our first event in Seoul, connect with some of our long-time customers and partners in the region, and demonstrate our shared commitment to industry-wide collaboration as the key to real growth towards textile sustainability. Check out these photos from our time at Preview in Seoul and stay tuned for insights from upcoming industry events! #previewinseoul #industryevents #industrysustainability #sustainabletextiles #sustainablefashion #industryeducation #industrycollaboration #industrypartners

NAIA™ STAPLE FIBER X CUTELIFE – As we continue to celebrate new applications of Naia™ fibers all over the globe, today we’re showcasing Cutelife’s Origin collection made with Naia™ Staple Fiber! Our team is excited to see Naia™ Staple Fiber adopted by Cutelife, a China-based lifestyle brand that specializes in parent-child home products. Each product in both the Origin collection’s Ice Oxygen and Warm Oxygen series is made with at least 30% Naia™ Staple Fiber, ensuring supreme softness and next-level comfort for every season. Staying dry and cozy is easy thanks to Naia™’s moisture-wicking capabilities! Check out these adorable garments and contact us at the link in our comments to see how you can use Naia™ Staple Fiber in your next collection! #cutelife #children #kids #kidswear #loungewear #parent #kidsfashion #staplefiber #sustainablefiber #sustainablestyle #sustainableparenting

COMFORT AND FRESHNESS IN DENIM – Naia™ Renew offers a circular solution at scale to one of fashion’s most sustainability-demanding segments: denim! Our circular fibers are hypoallergenic and skin friendly for denim that’s soft to the touch, before and after washing. They also manage odor and moisture effectively, making denim blended with Naia™ Renew comfortable in any season and every wear. Integrating Naia™ Renew into denim brings Eastman one step closer to our mission of making sustainable and traceable style accessible to everyone. Interested in how Naia™ Renew can enhance your denim? Visit the link in our comments to learn more! #denim #denimondenim #sustainabledenim #jeans #comfort #sustainablestyle #sustainablefashion #circularity #traceability

INDUSTRY EDUCATION AT LUSOFONA – This summer, Eastman’s Ana Costa had the opportunity to lead a workshop for professors on industry sustainability and the technology behind Naia™ at Universidade Lusófona - Centro Universitário Lisboa! The presentation featured a showcase of Naia™ fabrics and garments in comparison to other fibers, as well as the technology and value proposition behind Naia™. Ana discussed how Naia™ is overcoming the challenges of textile-to-textile recycling to continue driving circularity and innovation throughout the industry. It is essential for us to continue our mission to make sustainable textiles accessible to all, and educate on the sustainable possibilities that Naia™ fibers provide. Our team is incredibly excited to expand its #caringforsociety values through educating these fashion design and production professors on all things Naia™. This workshop emphasized the importance of sustainable values in the industry and can be utilized in the curriculum guiding the next generation of designers. Check out these awesome photos from the workshop! #industryeducation #recycling #designschool #designstudents #sustainablefashion #fashionstudents #circularity #T2Trecycling

INDUSTRY COLLABORATION – Here at Naia™ from Eastman, we understand that collaboration throughout our industry is what drives real impact. Together, we can achieve success in creating the best products while ensuring sustainability every step of the way. We are proud to be building a more circular textiles industry, one partnership at a time! To tackle textile waste, one of our industry’s toughest challenges, we’ve partnered with key companies to advance our recycling technology and capabilities. Check out this video for a glimpse into our apparel waste recycling programs, including our carbon renewal technology, and visit the link in our comments for more information around these recycling initiatives! Patagonia Debrand #recycling #textilewaste #industrywaste #closedloop #circularity #partnership #collaboration

MASSIMO DUTTI MADE WITH ACETATE – We are thrilled to showcase Massimo Dutti’s continued dedication to sustainable sourcing in its Cropped Knit Short Sleeve Sweater made with cellulose acetate! The use of cellulosic acetate enhances the performance of sweaters, including supreme softness, ease of care, and lasting quality, while minimizing environmental footprint. Check out this chic and versatile cropped sweater at the link in the comments! #massimodutti #sweaters #sustainablefashion #sustainablestyle #quality #softness #crop #cellulosicacetate #circularfashion

Want to learn more about textile recycling and our revolutionary Naia™ Renew fibers in the fashion industry? Vote to pick "Threading the Needle: Advancing Sustainability in Fashion," featuring Ruth Farrell, General Manager of Fibers at Eastman as a panelist at SXSW 2025 to learn more about Naia™’s mission to make sustainable textiles accessible to all! See below to cast your vote!

GET READY FOR THE FUTURE – At Naia™, we’re always looking to the future of fashion with sustainability at the forefront! Express your unique style and identity with sustainable Naia™ for ready-to-wear fashion. Garments made with Naia™ offer extreme comfort, luxuriousness, silky hand and drape. They’re easy to care for too, so your supreme comfort and style shine.  Get ready for the sustainable future of fashion in your next Ready-to-Wear collection with traceable Naia™ fibers! Contact us at the link in our comments to learn more! #readytowear #futureoffashion #sustainablefashion #sustainability #traceability #soft #silky #sustainablefabric