Researchers in the U.S. have raised alarms about the #dangerous presence ofย #pentobarbitalย in #counterfeit #pills sold on the street. This drug, typically used for euthanizing pets and assisting in suicides, is now being mixed with #fentanyl and other substances in #fake #oxycodone and alprazolam tablets. ๐ฑ Pentobarbital is extremely potent and can be lethal in small doses. The National Drug Early Warning System (@NDEWS) has reported that as little as 2 to 10 grams can cause death. With the recent seizure of 5 kg smuggled from Mexico, itโs clear that enforcement agencies will step up their monitoring efforts. ๐ The rise of synthetic opioids like fentanyl has already driven an epidemic of overdoses and deaths in the U.S. ๐ At Crane, we provide #brand #protection solutions that give people trust in the moments that matter. With PROFOUNDโข, product authentication is immediate, fast, simple, and inclusive to all, anywhere. Our unique technology provides solutions that strengthen #trust and give consumers #confidence. ๐ป Contact us today! ๐ https://lnkd.in/gGyRVM-m #BrandProtection #ProductAuthentication #AuthenticByDesign
Crane Authentication
International Trade and Development
Dalton, Massachusetts 2,448 followers
About us
๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐บ๐ฒ๐ป๐ ๐ฎ๐ป๐ฑ ๐ฃ๐ฟ๐ผ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐ Our technology protects hundreds of millions of products each year. With micro-optics, your customers will have more confidence in your brand. ๐๐๐ฆ๐ฌ ๐ง๐ข ๐๐จ๐ง๐๐๐ก๐ง๐๐๐๐ง๐ Our visual security features promote the highest confidence in a productโs authenticity, with intuitive authentication and seamless design integration. Highly engaging 3D effects with unsurpassed depth and movement enhance shelf appeal using films, labels and foils that integrates with the product or packaging look and feel. The visual effects of our technology are expansive and uniquely able to deliver movement across multiple axes of rotation in all lighting conditions. ๐๐๐๐๐๐๐จ๐๐ง ๐ง๐ข ๐ฅ๐๐ฃ๐๐๐๐๐ง๐ Our core micro-optic technology has been proven resistant to all forms of counterfeiting attacks for over a decade. Our technology is driven by our expertise. We have a team of experienced designers wielding our powerful in-house software, complex mathematical algorithms, and their own creativity to generate the most secure and engaging security features. We have created a platform that is differentiated by its scale, with precision micro-optic lenses as small as a human hair, and ultra-microprinting that is beyond the resolution of traditional security printing. ๐ฆ๐ข๐๐จ๐ง๐๐ข๐ก-๐ข๐ฅ๐๐๐ก๐ง๐๐ Our micro-optic security films and labels are flexible in their ability to include conventional security features, including security inks, forensic taggants, and track-and-trace elements. We also offer further enhance our products with tamper evident features to prevent harvesting. ๐ฆ๐๐๐จ๐ฅ๐ ๐ ๐๐ก๐จ๐๐๐๐ง๐จ๐ฅ๐๐ก๐ ๐๐ก๐ ๐ฆ๐จ๐ฃ๐ฃ๐๐ฌ ๐๐๐๐๐ก A security feature is only as safe as its supply chain. We incorporate rigorous security and quality controls throughout the design, manufacturing and shipping processes to ensure that all material is protected.
- Website
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https://www.craneauthentication.com
External link for Crane Authentication
- Industry
- International Trade and Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Dalton, Massachusetts
Updates
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๐ Welcome to the Team!ย ๐ Weโre so excited to introduce Julian Liew, our new Director of Strategy and Communications at Crane Authentication! Julian joins us with a passion for making a difference in a world where counterfeiting is rampant. At Crane Authentication we are dedicated to #protecting and #enhancing #brands, ensuring that consumers can #trust the products they buy. Our security labels provide peace of mind, especially when it matters most. Join us in welcoming Julian and learn more about how we work with decision-makers and packaging leaders to sustain trust in your brands. ๐
Creating impact is why I am here. Aligning people behind a shared vision is what I do. Combining data with empathy is how I do it.
Earlier this month, I joined the Crane Authentication team for one simple, compelling reason: to make a small difference in a world where counterfeiting is rife. ย As many as 68% of consumers โ you and me โ have been tricked into buying a fake product at least once in the past 12 months, a 2023 Michigan State University survey finds. ย Counterfeiting also affects life-saving products. One in 10 medical products in low- and medium-income countries are fakes or substandard, says the United Nations World Health Organization. ย Now, imagine being far from home. You run out of a medication your child needs. You come back from a pharmacy you donโt knowย with an unfamiliar box of medication. How can you trust it to be real and effective?ย ย Sustaining trust โ when it matters most. That is why Crane Authentication exists. For brand leaders, we obsess about protecting and enhancing your brands, so you can focus on innovating for your consumers, patients and end-users. ย For consumers, our easy-to-use security labels offer you trust at a glance. We are there with you in those split seconds when trust matters more than anything else โ to you and those you care about.ย ย Learn how we work directly with decision-makers (https://bit.ly/4c1tENq) to protect and enhance their brands. We also partner with packaging leaders such as MM Packaging (https://bit.ly/46pfp3L) to make sustaining trust in your brands easier than ever.ย ย If you are interested in the sources of my stats, drop me a direct message. ย #trust #brands #brandprotection #authentication
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๐ย #Big #News!ย ๐ Crane Authentication โs very own Jessica Hammond Wirka, a #brand #protection #expert with 25 years of experience, has been named Co-Chair for the 2025 IACC Annual Conference! ๐ Join industry leaders in #SanDiego to tackle #counterfeiting and #piracy. Donโt miss out on Jessicaโs insights and the latest strategies at the IACC Annual Conference in 2025. Click to read more! ๐ #BrandProtection #ProductAuthentication #AuthenticByDesign #IACC
Jessica Wirka Named Co-Chair for 2025 IACC Annual Conference
craneauthentication.com
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Crane Authentication reposted this
MM PACKAGING Pharma Healthcare Packaging Specialist for printed labels, booklet-labels, peel-2-read, PIL's, PBB's, FBB / Litho-Lam cartons. Tamper-evidence / anti-counterfeiting brand security products & CT packaging.
ANTI-HARVESTING FEATURES Crane PROFOUNDโข Micro-Optics for Cartons * Features a Tamper-evident grade adhesive label with integrated security slits within the label and combined with use of varnish-free area applied to the carton under the label to aid fibre tear to encourage destruction on attempted removal from the product. * This protects the product from Anti-harvesting, where the genuine anti-counterfeiting label from an official drug is removed only to be placed on a fake counterfeited drug to pose as the real product. * Additional bespoke design also available providing an in-carton window displaying a Micro-optics label. * Bespoke animations or standard designs available in different colourways. #antiharvesting #microoptics #tamperevidence #brandsecurity #bespokedesigns #anticounterfeiting #fakedrugs #pharmaceuticals #healthcaremarket #medical #diagnostics #syringes #vials #blisterpacks
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Recent incidents have highlighted the #dangers of #counterfeit #candy, including sweets laced with harmful substances. Itโs crucial to stay vigilant and avoid purchasing candy from unverified sources. #Counterfeiting is on the rise, and these #fake products can pose serious #health #risks. Always buy from reputable retailers and check #packaging for #authenticity. At Crane, we provide #brand #protection solutions that give people trust in the moments that matter. With PROFOUNDโข, product authentication is immediate, fast, simple, and inclusive to all, anywhere. Our unique technology provides solutions that strengthen #trust and give consumers #confidence. ๐ป Contact us today! ๐ https://lnkd.in/gGyRVM-m #BrandProtection #ProductAuthentication #AuthenticByDesign
Potentially lethal meth-laced sweets found in NZ
securingindustry.com
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A recent study published in JAMA Network Open highlights theย risks of buying #semaglutide online without a #prescription. Researchers found that many #products sold by #illegal online pharmacies areย unregistered, #falsified, and potentially dangerous. Key findings include: ๐ High contamination risk: Some samples had elevated endotoxin levels. ๐ Purity issues: Semaglutide content was significantly lower than advertised. ๐Scams: Several vendors engaged in non-delivery scams. ๐ย Protect Yourself: Always purchase medications fromย licensed pharmaciesย and consult a healthcare professional. Be wary of online deals that seem too good to be true. #Counterfeit #medications can pose serious health risks! At Crane, we provide #brand #protection solutions that give people trust in the moments that matter. With PROFOUNDโข, product authentication is immediate, fast, simple, and inclusive to all, anywhere. Our unique technology provides solutions that strengthen #trust and give consumers #confidence. ๐ป Contact us today! ๐ https://lnkd.in/gGyRVM-m #BrandProtection #ProductAuthentication #AuthenticByDesign
Safety and Risk Assessment of No-Prescription Online Semaglutide Purchases
jamanetwork.com
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๐จ Trademark Alert! ๐จ The #EUIPO Cancellation Division recently ruled in favor of Moรซt & Chandon, finding that the trademark โMOETCHโ was confusingly similar to โMOET & CHANDON.โ This case highlights theย importance of accurate trademark opposition filings. Initially, Moรซt & Chandonโs opposition failed due to a mismatch in the opponentโs name, but they succeeded in invalidating the trademark by correcting this error. Why IP Matters:ย Properly managing #intellectual #property ensures #brand #protection and prevents consumer confusion. Always ensure the correct details in legal filings to #safeguard your #trademarks! ๐ก๏ธ At Crane, we provide #brand #protection solutions that give people trust in the moments that matter. With PROFOUNDโข, product authentication is immediate, fast, simple, and inclusive to all, anywhere. Our unique technology provides solutions that strengthen #trust and give consumers #confidence. ๐ป Contact us today! ๐ https://lnkd.in/gGyRVM-m #Trademark #IntellectualProperty #BrandProtection #MoetChandon #EUIPO
A bubbly win for Moรซt & Chandon as it successfully cancels confusingly similar MOETCH mark
worldtrademarkreview.com
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๐ย #Brands, take note!ย ๐ ๐ โจ #Olympics #Alert! โจ๐ With the #Olympic #Games in full swing, itโs the perfect time to join the conversation and ride the wave of excitement. But remember, using direct footage of the games is not allowed! The safest way to do this is by alluding to the spirit of the games without using direct footage or official references. Even if youโre not an official sponsor, you can still tap into the universal themes of camaraderie, perseverance, and striving for excellence. These elements are not protected and can be freely invoked to create engaging and inspiring content. Letโs celebrate the essence of the Olympics and connect with our audience in a meaningful way! ๐ โจ #OlympicSpirit #BrandStrategy #Inspiration
Staying in lane: the risks around Olympic-themed brand messaging
worldtrademarkreview.com
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Crane Authentication reposted this
MM PACKAGING Pharma Healthcare Packaging Specialist for printed labels, booklet-labels, peel-2-read, PIL's, PBB's, FBB / Litho-Lam cartons. Tamper-evidence / anti-counterfeiting brand security products & CT packaging.
It's that time of the year again.
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Crane Authentication reposted this
MM PACKAGING Pharma Healthcare Packaging Specialist for printed labels, booklet-labels, peel-2-read, PIL's, PBB's, FBB / Litho-Lam cartons. Tamper-evidence / anti-counterfeiting brand security products & CT packaging.
VETERINARY & ANIMAL HEALTH PACKAGING Crane PROFOUNDโข Micro-Optics Technology An All-in-one Solution The veterinary and animal care market is growing, driven by rising ownership levels and rising demand for products. But with growth, concerns arise about tamper-evidence and counterfeit products in this market. We are dedicated to tackling these challenges with customised packaging solutions. After all, it's as important to our furry little friends as it is to our fluffy selves. #veterinarydrugs #animalhealth #anticounterfeiting #tamperevidence #microoptics #brandsecurity #smartpackaging #petcare #furry
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