Join us on November 14, 2024, at 2:00 p.m. ET for a free webinar: The High Stakes of Sweepstakes for Kids! We’ll explore how brands can stay compliant with COPPA, CARU, and FTC regulations when running giveaways targeting children, especially during the holiday season. Register by November 11, 2024, at 5:00 p.m. ET. Register: https://hubs.la/Q02Sy0n60
Children’s Advertising Review Unit (CARU)
Non-profit Organizations
New York, NY 425 followers
Our self-regulation programs promote responsible children’s advertising and data collection practices.
About us
Our programs focused on child-directed marketing help businesses meet legal requirements and self-regulation standards that promote responsible children’s advertising and data collection practices. Our programs include the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA), the Children’s Advertising Review Unit (CARU), as well as two programs created to improve the landscape of food advertising to children under age 12, the Children’s Food and Beverage Advertising Initiative (CFBAI) and the Children’s Confection Advertising Initiative (CCAI).
- Website
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https://bbbprograms.org/programs/caru/
External link for Children’s Advertising Review Unit (CARU)
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- New York, NY
Updates
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On October 23, CARU Supporters will convene at the Mattel, Inc. offices in Los Angeles to explore the latest in children's privacy legislation and trust and safety across platforms. This exclusive event offers insights from industry leaders shaping the future of kids' digital experiences. Learn more about becoming a CARU Supporter: https://lnkd.in/ekjK_cdq
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Children’s Advertising Review Unit (CARU) reposted this
[Webinar] Sweepstakes and giveaways are a hot trend for brands and influencers, particularly during the holiday season. This event will focus on sweepstakes and giveaways directly targeting children, helping advertisers better understand the unique compliance requirements for these types of campaigns under the Children’s Online Privacy Protection Act (COPPA), the Children’s Advertising Review Unit (CARU) Advertising and Privacy Guidelines, and the Federal Trade Commission (FTC) Act. Learn more and register: https://lnkd.in/euV67v8x
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No matter the size of your business, making data privacy a priority is a key component of maintaining the trust of your customers. Learn about how BBB National Programs can help your company demonstrate its dedication to children’s privacy with a CARU COPPA Safe Harbor seal: https://lnkd.in/eHk6wkSf
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How does AI fit into the world of child influencers? In the latest episode of In the Sandbox, we explore how AI can be used to complement human creators while maintaining authenticity. For businesses and advertisers working with young creators, we break down the ethical and practical considerations of leveraging AI in ways that don’t place additional demands on children. Listen to the full episode: https://lnkd.in/d6AyWqjw
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Children’s Advertising Review Unit (CARU) reposted this
BBB National Programs' Metaverse Guardrails, developed by the Children’s Advertising Review Unit (CARU) and its Metaverse Working Group, offer practical, actionable recommendations for companies to develop child-directed experiences in the metaverse, ensuring compliance with advertising and privacy laws. Access the Guardrails: https://hubs.la/Q02Pg04D0
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From concept to final cut, the Children’s Advertising Review Unit (CARU) offers pre-screening services to help businesses and agencies spot and correct advertising and privacy issues before ads, contests, and promotional websites go live. Learn more: https://hubs.la/Q02NwBtT0
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[#Podcast] Thinking about working with child influencers? In the latest episode of In the Sandbox, we discuss key laws like the Coogan Law and Illinois’ new child influencer law, which are crucial for protecting young creators and ensuring compliance. Learn more about the world of #kidinfluencers: https://hubs.ly/Q02MxR8g0
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Children’s Advertising Review Unit (CARU) reposted this
Stay informed with this week’s Children’s Corner newsletter, featuring the latest updates, resources, and events in children’s advertising and privacy. Subscribe now to get it delivered straight to your inbox: https://hubs.la/Q02MsfY30
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Children’s Advertising Review Unit (CARU) reposted this
Curious about the world of child influencers? In the latest episode of In the Sandbox, we explore why kids dream of becoming content creators, the laws that protect them, and the ethical considerations involved. Listen to the full episode: https://hubs.la/Q02MbNxy0