“We are not just employees, we are humans, parents, daughters and sons; what happens outside of work affects our work and by acknowledging that you create a humane environment” said Stefanie Briec, Director of Demand Sales at AudienceXpress UK & EMEA, during her recent interview with WeAreTechWomen. Speaking as part of the Inspirational Women series, Stefanie discussed career empowerment, growth, and leadership, and gave her thoughts on what’s next for women in technology and advertising. Check out the full article here 👇 https://lnkd.in/euvxb32D
About us
AudienceXpress, a Comcast company, provides market-leading media solutions that allow advertisers to buy premium TV advertising – across all screens – on an audience basis. In today’s dynamic and evolving media marketplace, AudienceXpress provides direct, easy and scaled access to the premium TV audiences that matter, including across broadcast, cable, digital and connected TV. For more information, visit audiencexpress.com.
- Website
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https://audiencexpress.com/
External link for AudienceXpress
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
Updates
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We partnered with Upwave, the analytics platform for brand advertising, to analyze over 25 clients’ campaigns across multiple verticals. The findings reveal how effectively these brands have been able to drive KPIs —including ad recall, consideration, brand favorability, purchase intent, and more — when working with AudienceXpress. Some key results include: 📈 100% of the analyzed campaigns had at least one KPI with positive lift. 👓 An optical retailer saw positive lift across the full brand funnel for its target audience, such as +13% for brand awareness, +11% for ad recall. 💳 A personal finance app achieved positive lift across its three main brand KPIs: ad recall (+10.8%), awareness (+4.3%), and consideration (+4.6%). Download the report for the full insights: https://bit.ly/4d7SFYt
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We’ve put the pedal to the metal and are proud to announce that AudienceXpress has been shortlisted at the European Video Awards for “Best CTV Campaign”. 🎉 Our campaign drove awareness for Formula E, bringing exhilarating race action right to CTV viewers' screens through geolocalized campaigns in four cities across four different countries. Eyes on the prize! 🏆
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What is always-on ad technology and why does it matter? At MediaVillage.org, Scott Collins writes about how an “always-on” media plan driven by an “always-on” tech platform can come in and support advertising strategies by ensuring you target and reach the right audience, allowing for any time optimization, and providing transparent reporting. Read it here: https://bit.ly/3A5ku5j
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We're headed to MediaPost's Pharma and Healthcare Insider Summit! Connect with AudienceXpress' Brad Gabelmann and Rick Granato next week in the Poconos. #MediaPostInsiderSummits
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Today, AudienceXpress is delighted to annouce our partnership with brand lift measurement company On Device, as we collaborate to offer advertisers the ability to measure the effectiveness of their campaigns across all video inventory types. Advertisers will be able to track performance against key brand KPIs, while using AudienceXpress granular audience data to target viewers across devices. "This partnership strengthens our commitment to pioneering the delivery of the most up-to-date and flexible brand impact solutions for media buyers to succeed in the new video advertising ecosystem, while further enhancing our position as the go-to partner in Europe for advertising technology,” said Massimo de Magistris, Vice President, Demand Sales & Strategy at AudienceXpress. “It also underscores the power of CTV as a full-funnel channel, bolstering confidence in marketers and industry growth as a result.” Read more on our partnership here: https://lnkd.in/gJVfqfeC #videoadvertising #measurement #partnership
AudienceXpress partners with On Device
audiencexpress.com
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We are very excited to announce that Scott Collins has joined AudienceXpress as Head of U.S. Commercial Sales and Operations. With an established track record for advocacy on behalf of advertisers, Scott will build on our ability to deliver measurable results, efficiently and effectively. Read more: https://bit.ly/4b1zLAR
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OMG, OMR Festival was almost 2 weeks ago! It was great to catch up with old friends and create some new connections 🚀 Check out our video for a snapshot of what we got up to. We’ll see you soon! #OMR2024 #tvadvertising
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Nous serons sur scène pour la Conférence Stratégies Event à Paris demain matin ! Rejoignez Virginie Dremeaux et Franck CASOLI pour échanger sur la grande question du moment : Comment le streaming va transformer l’experience publicitaire? Au plaisir de vous y retrouver ! - - - - - - - - - We’ll be live on stage at the Stratégies Event Conference in Paris tomorrow morning! Join Virginie Dremeaux and Franck CASOLI as they discuss the question on everybody’s lips: how will streaming transform the advertising experience? #streaming #advertising
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