AdRoll, a division of NextRoll

Through our partnership with Improvado, we're making marketing data more accessible. Imagine your essential metrics consolidated into one neat package. 📦 That's what our new Cross-Channel Attribution dashboard can do. With our new dashboard, expect great things: • Un-siloed marketing stack • Full performance picture • Better budgeting decisions Learn more about our partnership and its perks here: https://bit.ly/452xMuE

UTM parameters can be confusing at first. 😵💫 But when you get in the groove of writing UTMs, they can answer some of marketing’s trickiest #attribution questions: 🚦 Where is my web traffic coming from? 🗺️ How do my different #marketing touchpoints interact with each other? 📺 Which marketing channels should I invest more heavily into? Our guide teaches you how to compose #UTMs and implement them fast: https://bit.ly/3VXThtw

Get ready to win at The Lead Summit 2024! We can’t wait to connect with #retail and #marketing innovators and learn from the best next week in #NYC. It’s not too late to join us, grab your ticket here: https://bit.ly/441jI39 #TheLead #HeyAdRoll

Who is going to be the #awesomefoursome at this years Retail Fest's Retro Olympic Party? I have been teasing this for sometime and now finally have permission from Andrew Wells and Amy Olifiers to share! If you are attending Online Retailer Conference & Expo, based in #sydney or just simply love an excuse to get dressed up and hang with an industry that has innovation flowing through its veins - register now! https://lnkd.in/ejSk76MY Shout out to those who have made this possible! Twilio, AdRoll, a division of NextRoll, Choco Up, Maropost, Aparna Gray, Nicholas Kontopoulos, Sam Varga, Niki T., Percy Hung, Kristyn Wallace, Mia Axalan, Bernie Green, Dylan DiPierdomenico, Georgia Batty, Hope Adair, Luke Rowohlt, Courtney Byrne, Rob Godwin

Pull up a chair for our table talks next week during The Lead Summit! 🪑 We're proud to be a sponsor of the Lead Summit, and we're looking forward to attending and discussing all things #advertising, marketing, and e-commerce. 🛍️ Stop by and say hi to our AdRoll team! 👋 https://bit.ly/4chUO3j #heyadroll

Curious what advertisers will use after #Chrome phases out third-party cookies? The answers are in Google's Privacy Sandbox! 🏖️ Our webinar "Advertising Post 3PC Deprecation — How to Adapt Your Campaigns" gives you an inside peek into experimentation with the Privacy Sandbox API. The good news: #advertising will still be about serving the right ad to the right person. 💻 Watch the #webinar on demand: https://bit.ly/3wIoWVZ

💐Let’s talk about walled gardens and #advertising. A walled garden is an online environment that controls a user’s access to its content and services. The owner of a walled garden controls its data. 👨🌾 One of the best examples of a walled garden is Facebook. If advertisers want to use Facebook’s ad system (like its #retargeting or ad #attribution), they need to use Facebook’s infrastructure, including its tracking code. Walled gardens usually have a wealth of zero-party and first-party data, which is going to be essential in a post-#3PC world. Users can still opt in to share their data within that walled garden. Most social media networks are walled gardens, and because of this, advertisers can piggyback off their platforms to build, activate, and measure in-platform, exclusive audiences. 🌼🐝🪴

🗞️ Your June newsletter is here! This month, we talk all things #attribution. We'll teach you how to build a cross-channel attribution strategy with your multi-channel campaigns. And if you missed our webinar with Improvado, it's time to watch it on demand. 📺

Are you ready for MAD//FEST next week? Our very own Vibhor Kapoor will take the DigiAds stage to speak on #3PC deprecation. AdRoll is continually testing new #advertising solutions for a post-3PC world — Vibhor's presentation gives you a sneak peek into the privacy-forward future! 🤖 🎟️ Be sure to get your tickets: https://bit.ly/3RNkQn7 #heyadroll

Last week, our team attended the 27th edition of the Canadian Gaming Summit in Toronto. 🇨🇦 The summit hosted over 150 speakers to keep attendees updated on the latest in iGaming, sports betting, and the casino and lottery verticals. We're grateful to have visited! Don't miss out on where we're headed next: https://bit.ly/3RtNNEc