Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Community Bank and Credit Union Trends

3 Big Challenges They’ll Tackle in 2024 and Beyond

Download
Share
About This Report
Community banks and credit unions were marked safe from the recent US regional bank collapses. But they’re still contending with unprecedented interest rates, an aging customer base, and disappointing core banking technology.
Table of Contents

Small banks’ and credit unions’ involvement with local communities has traditionally given them a competitive edge over their larger counterparts. But that advantage alone can’t help them overcome aging IT systems and historically high interest rates. To survive, they must innovate and form new partnerships.

Key Question: What challenges must community banks and credit unions surmount to survive what’s been called an existential crisis for smaller financial institutions (FIs)?

Key Stat: High interest rates can hurt growth. About 89% of banks saw the imbalance between their earnings and their payouts as an extremely or very important external risk, according to a July 2023 Conference of State Bank Supervisors (CSBS) survey.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

3charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Community banks and credit unions are on the hook to prove their motto, 'smaller is better'
  3. Government efforts to curb inflation and stabilize the industry have hurt smaller FIs more than they’ve helped
  1. Outdated core banking systems threaten to hobble smaller FIs in the tech arms race
  2. Smaller FIs are struggling to win over younger consumers as their older customer base dwindles
  3. Sources
  1. Media Gallery

authors

Sherry Fairchok

Contributors

Suzy Davidkhanian
VP, Content
Tiffani Montez
Amy Rotondo
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client