Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.
The Central and Eastern Europe coverage in the Global Media Intelligence (GMI) Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey. Click the links to see each country’s charts for the following metrics:
Device ownership
Smartphone and tablet owners
Smart TV owners
Average time spent with media
Traditional media users
TV viewers
Video-on-demand (VOD) viewers
Social media/messaging users
Digital audio listeners
Voice assistant/search users
Executive Summary
Social media is the most popular activity in the region across demographics. The difference in adoption rates between gender, age, and income is less than 2%.
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