Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The US coverage in the Global Media Intelligence Report includes poll results about consumers' media habits, including device ownership and time spent with media.
The US coverage in the Global Media Intelligence Report includes poll results of the following metrics. Click here to view the charts for these metrics:
Device Ownership
Smartphone and Tablet Owners
Smart TV Owners
Average Time Spent With Media
Traditional Media Users
TV Viewers
Video-on-Demand (VOD) Viewers
Social Media/Messaging Users
Digital Audio Listeners
Voice Assistant/Search Users
Key Points
TV viewership in the US is higher than in any other country tracked by GWI, in terms of time spent viewing TV.The US appetite for linear TV is fueled by a wide array of programming choices, including a surplus of services delivered via digital channels across devices.
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