Research on College Students' Tourism Volunteer Service Intention Based on Theory of Planned Behavior
Pages 33 - 43
Abstract
Abstract: Based on Theory of Planned Behavior and SPSS22.0, this paper uses 233 sample data of college students in Wuhan to conduct a single factor analysis, and discusses college students in Wuhan' willingness to participate in tourism volunteer service and its influencing factors. The empirical study proves that there are differences in the willingness of students with different characteristics to volunteer service in tourism. Moreover, the influence of personal attitude is stronger than that of subjective norms and perceived behavioral control.
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EBIMCS 2021: 2021 4th International Conference on E-Business, Information Management and Computer Science
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