Elizabeth Westerhaus

Being a life-long learner, I love trying and experiencing new things; my career path is evidence of this. 

​

With a love for problem-solving instilled in me at an early age, it only made sense that my education started out in engineering. Having an innate desire to help people, I decided to leverage my education to catapult me in the design world – fast paced lifestyle, innovating with high performance teams across challenging business areas. Rather than engineer products for cost-efficiency or profit, I found a lot more satisfaction in crafting innovative, optimized experiences that strike a balance between meaningful value for the business and for the consumers. Today, I have the pleasure of doing so by crafting global connected brand strategies. 

​

I am a digital marketing professional and have managed omni-channel marketing programs for Fortune 500 companies and major brands including General Mills, Colgate, Ford, J&J, Walgreens, among others.

​

I have built loyal, lasting relationships with my team, direct reports, clients and agency partners. My passion for cultivating a collaborative culture is matched by my drive to deliver successful marketing that connects consumer insights with client business objectives.

​

 My name is Elizabeth, and I craft

personalized, omnichannel experiences at scale.