![](https://static.wixstatic.com/media/835197_cda2db798baa4cfb848e1b0e11e524f5~mv2_d_6700_2831_s_4_2.jpg/v1/fill/w_980,h_414,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/835197_cda2db798baa4cfb848e1b0e11e524f5~mv2_d_6700_2831_s_4_2.jpg)
CONTENT STRATEGY & CX DIRECTOR
Elizabeth Westerhaus
![](https://static.wixstatic.com/media/835197_d99fdf6a4a4049188e28c1ae19aa7d62~mv2.png/v1/fill/w_738,h_593,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/835197_d99fdf6a4a4049188e28c1ae19aa7d62~mv2.png)
Being a life-long learner, I love trying and experiencing new things; my career path is evidence of this.
With a love for problem-solving instilled in me at an early age, it only made sense that my education started out in engineering. Having an innate desire to help people, I decided to leverage my education to catapult me in the design world – fast paced lifestyle, innovating with high performance teams across challenging business areas. Rather than engineer products for cost-efficiency or profit, I found a lot more satisfaction in crafting innovative, optimized experiences that strike a balance between meaningful value for the business and for the consumers. Today, I have the pleasure of doing so by crafting global connected brand strategies.
I am a digital marketing professional and have managed omni-channel marketing programs for Fortune 500 companies and major brands including General Mills, Colgate, Ford, J&J, Walgreens, among others.
I have built loyal, lasting relationships with my team, direct reports, clients and agency partners. My passion for cultivating a collaborative culture is matched by my drive to deliver successful marketing that connects consumer insights with client business objectives.
My name is Elizabeth, and I craft
personalized, omnichannel experiences at scale.
A little about me...
Brands I've Worked With...
![Logo2x.png](https://static.wixstatic.com/media/835197_4e219be5dbef4aceabc9ed9507c90982~mv2.png/v1/fill/w_87,h_55,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Logo2x.png)
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![colgate.png](https://static.wixstatic.com/media/835197_07fdc3b29bb349eca29dc027d5894a8d~mv2.png/v1/fill/w_155,h_38,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/colgate.png)
![1280px-Ford_logo_flat.svg.png](https://static.wixstatic.com/media/835197_d49a2945c89e42689b9da5c65d969ca6~mv2.png/v1/fill/w_121,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/1280px-Ford_logo_flat_svg.png)
![1024px-Pillsbury_logo.svg.png](https://static.wixstatic.com/media/835197_2ad4cecfd5c8435abb4e178862b7bee1~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/1024px-Pillsbury_logo_svg.png)
![1200px-Betty_Crocker_official_logo.svg.p](https://static.wixstatic.com/media/835197_9c8e4ffad19a4438a617a5709fcbd901~mv2.png/v1/fill/w_96,h_47,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/1200px-Betty_Crocker_official_logo_svg_p.png)
![7765e9529ea38c31cb3f9f314b8a1b83.png](https://static.wixstatic.com/media/835197_3bee61a1125a425882507c8e01638909~mv2.png/v1/fill/w_132,h_56,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/7765e9529ea38c31cb3f9f314b8a1b83.png)
![cpf_logo_cmyk_icon_without_tagline.jpg](https://static.wixstatic.com/media/835197_445f073a11754d16b0ac5809e3b571ee~mv2.jpg/v1/fill/w_130,h_56,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/cpf_logo_cmyk_icon_without_tagline.jpg)
![AAFP-capital_RGB_1200x630.png](https://static.wixstatic.com/media/835197_fa468c1aafe449a8aff1e1fc7e948716~mv2.png/v1/fill/w_141,h_74,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/AAFP-capital_RGB_1200x630.png)
![unnamed.png](https://static.wixstatic.com/media/835197_2d4e1f2cbff145598cd8b47bbe34079f~mv2.png/v1/fill/w_201,h_85,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/unnamed.png)
![220px-Emblem_of_the_United_States_Navy.p](https://static.wixstatic.com/media/835197_2579743f5a784c528e624f59f35eaa72~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/220px-Emblem_of_the_United_States_Navy_p.png)
![fbfs.gif](https://static.wixstatic.com/media/835197_68b876d36c2146feaca20c794798ae4d~mv2.gif)
![sherwin-williams-logo-final-hed-2015.jpg](https://static.wixstatic.com/media/835197_f70d84e5cba74ce78cbb2cf5668bc036~mv2.jpg/v1/crop/x_21,y_21,w_601,h_322/fill/w_175,h_94,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/sherwin-williams-logo-final-hed-2015.jpg)
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![ff78f300b4aa34790a3114274be22ee4.jpg](https://static.wixstatic.com/media/835197_60dbcad9d2c14f938122a3f56cc503f4~mv2.jpg/v1/crop/x_0,y_247,w_1280,h_307/fill/w_192,h_46,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/ff78f300b4aa34790a3114274be22ee4.jpg)
![1280px-United_Rentals_Logo.svg.png](https://static.wixstatic.com/media/835197_ab05b942f5274915b75d27f4cb6c96df~mv2.png/v1/fill/w_112,h_32,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/1280px-United_Rentals_Logo_svg.png)
![593be8913af09.image.png](https://static.wixstatic.com/media/835197_51077c5ba213433d8dd9c5dca0fc93f8~mv2.png/v1/crop/x_0,y_83,w_400,h_236/fill/w_110,h_65,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/593be8913af09_image.png)
![download.png](https://static.wixstatic.com/media/835197_1534de7b7d734bd9af3d747699f5badc~mv2.png/v1/fill/w_70,h_70,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/download.png)
![driscolls-vector-logo.png](https://static.wixstatic.com/media/835197_feffcbd67a1348f28636ed3f9efc78c8~mv2.png/v1/fill/w_133,h_74,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/driscolls-vector-logo.png)
![1 (1).jpeg](https://static.wixstatic.com/media/835197_a0828fced3194e1a9607c1f342faf32a~mv2.jpeg/v1/fill/w_101,h_94,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/1%20(1).jpeg)
![](https://static.wixstatic.com/media/835197_61b4a9849d8145e997a3682fb60ff004~mv2.png/v1/fill/w_283,h_159,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/835197_61b4a9849d8145e997a3682fb60ff004~mv2.png)
![](https://static.wixstatic.com/media/835197_019596d3756d4478a89aa78a285c3bce~mv2.png/v1/fill/w_483,h_363,fp_0.5_0.1,q_90/835197_019596d3756d4478a89aa78a285c3bce~mv2.png)
![](https://static.wixstatic.com/media/835197_e549561893ca4aa78f333bb0ee71a64d~mv2.png/v1/fill/w_484,h_363,q_90/835197_e549561893ca4aa78f333bb0ee71a64d~mv2.png)
![](https://static.wixstatic.com/media/835197_0224fb633dfb4b2ea6c0ca1e264058d1~mv2.png/v1/fill/w_483,h_363,fp_0.5_0.27,q_90/835197_0224fb633dfb4b2ea6c0ca1e264058d1~mv2.png)
![](https://static.wixstatic.com/media/835197_80d6cce3797440cb8818b8dd15bc5937~mv2_d_6720_4480_s_4_2.jpg/v1/fill/w_483,h_363,q_90/835197_80d6cce3797440cb8818b8dd15bc5937~mv2_d_6720_4480_s_4_2.jpg)
![](https://static.wixstatic.com/media/835197_a308b0130cf5462dba226cc3f149cb6b~mv2.png/v1/fill/w_484,h_360,q_90/835197_a308b0130cf5462dba226cc3f149cb6b~mv2.png)
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