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Finding the right match—whether for a job, a property, new hairdressers, shopping pick-up point, or talented candidate—is all about smart search and feature engineering.
Today, job portals must therefore do more than just serve results. They now must ensure that these results are the most relevant and accessible for the user.
Powerful search, ranking, and matching technology is a critical business strategy. And sticking to business as usual is no longer viable.
Search and Match is More Pivotal Than Ever
Here’s why evolving your job search and match capabilities is essential:
Here’s why evolving your job search and match capabilities is essential:
Digital natives, who are now a significant portion of your job seeker base, have grown up with technology at their fingertips. They expect not just functionality but excellence in their digital interactions.
A seamless, intuitive search experience that quickly and efficiently yields relevant results is not just appreciated but expected. Failing to meet these expectations can result in high bounce rates and low conversion rates.
Competition from Google Search
When users fail to quickly find what they need on a specific job platform, they often turn to Google—the go-to for almost every search query.
This shift can divert traffic away from your site, decrease engagement, increase CAC, and directly impact revenue streams.
Personalisation is Top of the Agenda
When users fail to quickly find what they need on a specific job platform, they often turn to Google—the go-to for almost every search query.
This shift can divert traffic away from your site, decrease engagement, increase CAC, and directly impact revenue streams.
Personalisation is Top of the Agenda
Job portals face increasing demand for personalisation in their digital experiences. Yet, personalising the job seeking experience without rich data is impossible.
In order to create meaningful experience, match candidates and employers, train algorithms, train AI, and improve on-site discovery, portals need rich data. But this presents its own challenges.
Enhancing search and match functionalities is not just about keeping up with technology but about staying relevant and competitive.
Businesses need to adopt smarter, more user-centric search solutions to retain job seekers and ensure continued growth and embrace innovative approaches like those offered by TravelTime to revolutionise how job seekers search.
How to Transform Search and Match
At Job Boards Connect in May the Co-Founder of Adzuna, Andrew Hunter, said that “everyone in this room is trying to solve the problem of matching candidates to job.” It’s a pressing issue that many job portals are yet to solve – until now.
Utilising Machine Learning
Machine learning plays a crucial role in improving search algorithms.
By analysing past search data and user interactions, machine learning models can predict and prioritise results that users are more likely to engage with. This technology can adapt dynamically to user behaviour, constantly refining search relevancy.
Prioritising Time Over Distance
Focus on how long it takes to get somewhere, not just how far it is.
This approach aligns more closely with how people experience the world. By prioritising minutes and hours from destinations, you can match users with options that truly fit into their daily routines, making your platform more relevant and personalised.
Enhancing Discovery Features
Integrate features that enrich the discovery experience.
Use a recommendation engine that leverages travel times to highlight potentially unexpected yet relevant options. Include time-based visualisations on every listing and build a map view that integrates these insights, helping users picture their options based on commute times.
Leveraging User Interface
Intuitive user interface (UI) is pivotal.
Enhance your site’s usability by integrating multi-modal journey time data instead of traditional straight-line distance metrics. This switch offers users a more intuitive understanding of location and accessibility, enhancing clarity and boosting user engagement.
TravelTime: A Game-Changer for Proximity-Based Search and Match
TravelTime enhances job portals by integrating commute time and transportation options into the search, recommendation, and filtering algorithms.
This approach ensures that job seekers only see relevant jobs, tailored to their specific needs regarding travel mode and time. It improves the quality of job matches, reduces the need for seekers to leave the portal, and increases conversion rates.
Whether it's for niche marketplaces or global enterprises, TravelTime provides an essential building block that enhances your users’ connection with jobs based on time proximity and transport availability.
TravelTime’s API seamlessly integrates journey time data into your portal, allowing you to improve relevancy, retention, discovery, UX, and conversions – leading directly to improvements on the bottom-line.
Supercharge Relevancy
Avoid displaying hard-to-reach results that lead to poor conversions. TravelTime ensures that the most accessible and relevant results are at the top your search pages, tripling conversion rates.
Boost conversions
With more accurate and relevant job matches, users are more likely to apply for positions. This can drive 20% higher conversion rates and ultimately benefits both job seekers and employers.
Retain Users and Reduce CAC
With accurate match and feature engineering in-built, users no longer need to bounce to competitor third-party sites lor Google Maps. This is critical because it builds trust, keeps people on your site, and increases the likelihood of conversion.
It also reduces your cost of acquisition because you no longer continuously pay to get your users back to your site.
Transform On-Site Discovery
By prioritising travel times, you can reveal results that users may not have initially considered but could find highly appealing. Strong on-site discovery helps you capture interest from users that aren’t yet looking for something specific but looking for inspiration on their next opportunity.
How to Get Started
For any organisation where proximity and location are critical to the customer journey, adopting TravelTime can make a significant difference.
By making search smarter and more tailored to real-world use, TravelTime not only enhances user experience but also drives higher engagement and revenue.
As organisations strive to connect more effectively with their users, TravelTime emerges as a pivotal partner in achieving these goals.
Join Our Upcoming Webinar
To learn more about innovation in search and match to deliver quality results, and to gain deeper insights into these trends, register for our upcoming webinar on 19 June with Job Boards Connect, Talent.com and Appcast.
Don't miss this opportunity to stay informed and ahead of the curve in the dynamic world of job boards.