‘FIs have an opportunity to treat creators as SMBs’: Marie-Elise Droga, Visa’s new head of fintech, on the creator economy

• The creator economy has mushroomed in recent years, but creators are still lacking the tools to run their businesses and manage their financial needs.
• Tearsheet spoke with Marie-Elise Droga, head of fintech at Visa, about why FIs need to treat creators as SMBs, and what needs to be done differently to serve the creator economy when it comes to payments.