European Consumer Law and Influencer Marketing
This guide on European Consumer Law and Influencer Marketing provides essential insights for influencers and businesses engaged in content creation and advertising within the EU. It covers key aspects of consumer protection legislation, defines the role of influencers as traders, and emphasizes the need for compliance with media laws and self-regulation. Additionally, the guide offers valuable information on content monetization models, best practices for advertising disclosure on social media, and addresses non-conformity issues when influencers act as sellers.
Inside, you'll find:
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Gain a comprehensive understanding of European Consumer Protection Legislation.
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Learn when influencers are classified as traders under European law.
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Discover the interplay between European consumer law, media laws, and self-regulation.
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Explore various content monetization models and best practices for revenue generation.
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Understand the legal requirements for transparent advertising and effective disclosure on social media platforms.