Outcomes-Based Branding and Marketing for the Cannabis Industry

The Green Evolution
Elevating Cannabis through ESG

Discover the transformative power of Environmental, Social, and Governance (ESG) initiatives in the Cannabis industry with insights from Tai Duncan of Cresco Labs and Geoff Trotter of Regennabis, hosted by Jen Lamboy, Hybrid Marketing Co. Director of Strategy.

Webinar: November 15, 2023 at 11 AM MT

The Cannabis industry stands on the brink of a monumental shift, with ESG (Environmental, Social, and Governance) emerging as a defining criterion for long-term success.

But how do businesses effectively incorporate ESG without compromising profitability? 

Unravel this question with industry leaders Tai Duncan and Geoff Trotter as they shed light on creating a sustainable and profitable cannabis business model.

Key Takeaways:

  • The strategic alignment of ESG with business objectives for robust growth.
  • Best practices to foster community integration and sustainable development.
  • Insights into the future trajectory of the Cannabis sector in light of ESG.
  • Ways to leverage ESG to be at the forefront of the next Cannabis evolution.

Our Expert Webinar Panelists:

  • Jen Lamboy, Director of Strategy, Hybrid Marketing Co.
  • Tai Duncan is Vice President of Community Integration at Cresco Labs
  • Geoff Trotter, CEO / Co-Founder of Regennabis

Complete the form to secure your attendance for our November 15, 2023, webinar.

Hosted by Hybrid Marketing Co.

About Our Webinar Guests

About Tai Duncan

Tai Duncan is Vice President of Community Integration at Cresco Labs, one of the largest multi-state, vertically integrated cannabis companies in the US. Tai and her team provide expertise and leadership to promote Cresco’s corporate social responsibility goals. She leads Cresco’s Environmental, Social, and Governance (ESG) Initiative and represents the company on the United States Cannabis Council’s Environment Stewardship and Governance Committee. A licensed attorney since 2008, Tai has enjoyed a successful legal and business career. As a founding member of Swish House, Tai has acted as a consultant to the startup and has been associated with various other significant roles. Tai’s dedication to the community and extensive experience have made her an influential figure in the Cannabis sector.

Learn more at https://www.crescolabs.com.

About Cresco Labs

Cresco Labs’ mission is to normalize and professionalize the cannabis industry through a CPG approach to building national brands and a customer-focused retail experience while acting as a steward for the industry on legislative and regulatory-focused initiatives. As a leader in cultivation, production, and branded product distribution, the Company is leveraging its scale and agility to grow its portfolio of brands that include Cresco, High Supply, FloraCal, Good News, Wonder Wellness Co., Mindy’s and Remedi, on a national level. The Company also operates highly productive dispensaries nationally under the Sunnyside brand that focus on building patient and consumer trust and delivering ongoing education and convenience in a wonderfully traditional retail experience. Through year-round policy, community outreach, and SEED initiative efforts, Cresco Labs embraces the responsibility to support communities through authentic engagement, economic opportunity, investment, workforce development, and legislative initiatives designed to create the most responsible, respectable, and robust cannabis industry possible. 

Learn more at https://www.crescolabs.com. 

 

Learn more at https://www.crescolabs.com.

About Geoff Trotter

Geoff Trotter brings more than thirty-five years of executive-level experience to Regennabis, having lived in Europe, Asia-Pacific, and now the Americas – undertaking numerous CxO roles in the for-profit sector as well as in the not-for-profit sector. Additionally, Geoff has spent a significant part of his career solving some of the world’s most pressing challenges.

 

Geoff relocated to the Bay Area in 2011 to study at Presidio Graduate School before joining Global Footprint Network, a science-based NGO operating out of Oakland, USA, and Geneva, Switzerland, in 2012 as their VP of Operations. Geoff graduated from Sheffield City Polytechnic (now Sheffield Hallam University) in the UK, where he studied for an Honors Degree in Metallurgy.

About Regennabis

Regennabis is committed to empowering businesses to make a lasting positive impact. With a focus on the United Nations Sustainable Development Goals, Regennabis helps companies drive business and brand value creation to harness their best ESG performance. The company is helping to shape regenerative businesses and brands that are not only financially successful but also contribute to a more equitable, resilient, and environmentally conscious world.

 

Regennabis will soon launch ESG Excel, a Cloud-based SaaS Platform to help companies measure, monitor, and report on their ESG Performance. The platform is positioned to help companies better understand their Materiality Assessment and mitigate risks associated with increasingly mandated or market-driven ESG (Environmental, Social, and Governance) factors.

Learn more at https://regennabis.com. 

About Hybrid Marketing Co:

Hybrid Marketing Co isn’t your average cannabis marketing agency. Since 2015, they’ve been committed to delivering tangible business outcomes to their clients in the cannabis sector by aligning critical business drivers like revenue, risk, cost, asset utilization, and cash flow. They start with the end in mind, identifying goals, gaps, and opportunities, and then craft a strategic approach to meet those goals. Hybrid simplifies the complex to achieve more results, with a strategy tailored to each client’s needs and aspirations.

Learn more at hybridmarketingco.com.