Summary.
Decades of business strategy have urged leaders to concentrate the bulk of their business efforts on the customer experience. While prioritizing customers over employees can drive short-term revenue growth, it will cost companies in long-term employee retention and engagement. The author and colleagues conducted a new study of thousands of employees and executives from around the world and across multiple industries. Using regression analysis, they pinpointed the five most important factors in creating a better employee experience: mutual trust, C-suite accountability, alignment of employee values and company vision, recognizing success, and seamless technology.
We’ve heard the adage that happy employees make happy customers, but new data reveals just how significant the impact of the employee experience is — and how to use it to unlock organizational growth.