Three Ways to Crawl, Walk & Run Towards Hyper-Personalization

As marketers, we salivate at getting to that nirvana, 1:1 marketing. Collectively, we have been talking about 1:1 communication for a very long time. Most sources pinpoint the first usage in a book published in 1994, The One-to-One Future. Although we see some consumer brands marching towards this goal, pharmaceutical brands have constraints that can keep our industry from delivering what we strive for— exceptional personalization—driven customer experiences.