Vice President, Marketing
Description
- Ownership of project ideation and lead the development of creative concepts and initiatives for UMG artists.
- Collaborate with the promotion, sales, publicity, international departments to generate initiatives that support the label releases and projects.
- Develop and execute frontline album release marketing plans with a concentration on consumer-driven marketing.
- Act as primary liaison between artist and label, maintaining awareness of communication any artist issues, plans, sensitivities, etc. to the team while also diplomatically representing the label’s interests to the artist.
- Communicate status of, and issues relating to, album releases to executives and all departments company wide.
- Consistently analyze results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicated these to the team.
- Effectively manage M&P budgets for assigned projects.
- Work with media buying department and research department to plan & book advertising campaigns for assigned projects.
- Oversee advertising and collateral creative process in conjunction with creative dept.
- Help direct international strategies, as well as communicate information and create appropriate tools for international territories for assigned projects.
- Coordinate artist appearances (publicity, radio, in stores) with internal departments as well as artists and any outside vendors (travel, equipment, etc.) ensuring that both the artists’ and the label’s needs are met in a satisfactory manner.
- Oversee the creation and timely delivery of all production elements and tools required for album releases.
- Secure strategic marketing placements and opportunities with outside corporate and entertainment partners.
- Understand the demographics that comprise artists' fan bases and, based on the assets delivered by artists, develop product suites to increase revenue streams.
- Seek to develop bonus content/material with artists and management to use for sales and promotional uses.
Requirements
- Must have ability to communicate effectively and tactfully with persons on all levels (including senior management).
- Fully bilingual is a plus (English and Spanish)
- Demonstrated team player, leadership and client relationship skills.
- Strong organization, planning, analytical, and time management skills.
- Ability to work on multiple projects simultaneously.
- Demonstrated excellent written and verbal communication skills required.
- Self-starter takes initiatives with new projects with ability to make cold calls.
- Experience driving marketing initiatives is highly preferred.
- Highly versatile individual with great attention to detail and dedication to high quality work.
- Proficiency in Microsoft Office programs, including PowerPoint, Excel, Outlook, Word.
- Project Management experience at a previous music label is preferred (experience working on Global projects is a plus).
- Strong communication abilities with the ability to write and convey marketing plans/efforts to executives and management, bringing concepts to life.
- Intimate knowledge of Latin American culture, music, and spheres of influence.
- Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, collaboration, and the ability to establish quick rapport.
- Strong organizational and time management skills, including prioritization and follow through.
- Extensive experience in media, entertainment, brand and/or agency industries required.
- Experience breaking new artists with a keen understanding of current market conditions, trends and best practices.
- Bachelor’s degree preferred.
Benefits & Perks
- Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
- Comprehensive medical, dental, vision, and FSA options, as well as:
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.