Klick Health has appointed media veteran Ray Rosti to the new role of president, Klick Media.  

A 25-year industry veteran, Rosti most recently served as chief digital officer at Publicis Health Media. Earlier he held several roles at sibling agency Razorfish.  

The way in which the industry will plan, activate and measure media "is going to change dramatically,” Rosti said about his new role. 

Asked to elaborate, he replied, “Part of Klick’s ethos is playing the long game, focused on building durable relationships and solutions for clients. With many of the industry’s biggest challenges unfolding as we speak, the key is to build solutions that solve for tomorrow in ways that are thoughtful and transparent.”  

Klick is also data- and identity-agnostic, said Rosti, noting the firm is also making big bets on AI. “We also have expertise in all areas of pharma, so the connectivity of commercialization and creative strategy with media is definitely a differentiator.”   

Rosti’s appointment follows a big week for the agency at the Cannes Lions Festival two weeks ago, when it was named the third-ranked Independent Agency of the Year, number-two healthcare Agency of the Year and number-two Healthcare Network of the Year for the second year running. It won eight Lions, including the Innovation Grand Prix.

Earlier in the month, Klick won 44 trophies and was crowned Clio Health’s Independent Agency of the Year for the second consecutive year.