-Bar-S Foods has teamed with Heart & Soul Marketing to create another parody featuring its meats. The latest effort features former Green Bay Packers All-Pro linebacker Clay Matthews. In it, the long-haired Matthews plays a version of Goldilocks, but instead of bothering a family of bears, he finds three fridges with distinct personalities. One is way too flashy, one is too dull while the third is Bar-S just right.
-Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift.
-The new campaign for Calvin Klein with Greta Lee is a little Risky Business and a lot of empowered exhibitionism, wrapped in ‘90s nostalgia.
–Michelle Tang, the global chief growth officer of McCann, writes that the next Olympic Games need to have better representation for AAPI in the media.
-The latest Off the Clock features Design Bridge and Partners’ Ross Clugston and his love of surfing.
-A prominent media buyer told ADWEEK the move by Chick-fil-A into streaming services is “definitely a risk” for the fast food joint.
-On the latest ADWEEK podcast, Helenor Gilmour, director of strategy for Beano Brain, joins the host to discuss how brands can market to kids and find their place in the cool rankings.
