Generative AI (gen AI) is all the rage, and with good reason. With it, AI crosses the frontier into knowledge work, generating content that could previously only be created by creative human beings. This opens the possibility of much greater productivity and performance across the knowledge economy, but it raises many issues about how best to make such work productive and effective. Namely, because knowledge workers typically have substantial autonomy and variability in their roles, introducing gen AI can be a tricky proposition.