Copy
View this email in your browser

What does it mean to be
pet-friendly in 2024?
March was Pet Appreciation month at Willow Bridge. According to NMHC and Grace Hill’s Renter Preferences Survey, 38% of residents around the country own a pet (68% dogs, 36% cats, 2% other). With such a high percentage of renters with pets in their homes, it’s important to cater to this group with pet-friendly policies, amenities and services.
 
Pictured: The Dog Spa at Starlight Apartments, a Willow Bridge Managed Community in Austin, TX


Evolving Pet-Friendly Policies & Legislation

We’re seeing heightened interest from policymakers surrounding pets in multifamily. Proposed legislation, like California's AB 2216 and Arizona's SB 1439, are reshaping pet policies in housing, aiming to prohibit landlords from banning specific dog breeds or imposing restrictive weight restrictions or fees. With over 20 states considering or passing similar laws, it's evident that lawmakers are responding to the growing pet-owning population and changing attitudes toward pets as family members. Rather than relying on breed or size restrictions, experts are suggesting using behavior assessments and profiles to evaluate individual pets, including if they have a history of aggression.

Colorado's new law, HB23-1068, which went into effect 1/1/2024 caps pet deposit fees at a refundable $300 and monthly pet rent to the greater of $35 or 1.5% of monthly rent. Embracing pet-inclusive initiatives not only expands the rental market but also leads to increased renewals. These reforms aim for inclusivity and acknowledge that breed or weight restrictions are not always the most accurate measure of a pet’s behavior.

 
Pet Amenities

According to the NMHC and Grace Hill 2024 Renter Preferences Survey, 42% of residents are interested in a Property Dog Park, 35% in a Pet-Washing Station, and 35% in On-Site Pet Services. Including these amenities can attract renters and improve the resident experience. Strategically placing pet runs and waste stations near major building exits adds convenience, and increases the likelihood that residents will pick up after their pets.

Pictured Left: Pet Spa at Parkway Apartments, a Willow Bridge community in West Roxbury, MA

Pet Services + Contests

Small and cost-effective initiatives, like offering dog treats in the office, or hosting pet-centered contests, (like best-dressed pet contests for Halloween), encourage resident engagement and build community. Partnering with services, like pet-sitting or dog-walking providers, can lead to revenue sharing in some instances, while also improving resident lifestyle and convenience.

Pictured Left: Previous Winners, Liam and Romeo, from Willow Bridge's Best Dressed Pet Contest
As pet ownership remains high and regulations and policies continue to evolve surrounding pets in multifamily, it makes good business sense to cater to this demographic of renters. If you have any questions about local regulations impacting your communities, please don't hesitate to reach out.

New Willow Bridge Additions
Memoir Warehouse District - New Orleans, LA - 113 units
August Friendswood - Friendswood, TX - 249 units

Chestnut Place - Ashland, MA - 207 units
CODA on Centre - Pittsburgh, PA - 175 units
Kiley - Washington, DC - 315 units

Muse at Midtown - Dallas TX - 289 units
Paseo Residences at Eilan - San Antonio, TX - 539 units
Solera at Avalon Trails - Delray Beach, FL - 74 units
The District at North Hills - Raleigh, NC - 144 units
The Exchange on Franklin - Manalapan, NJ - 168 units
Trailhead at Chisholm Trail Ranch - Fort Worth, TX - 284 units

Copyright © 2024 Willow Bridge Property Company, All rights reserved.

Want to change how you receive these emails?
You can
update your preferences or unsubscribe from this list.