A small, selective group of participants, consisting of VPs of Media and Heads of Media from global advertisers.
Adfidence Campaign Setup Day is an exclusive small-group event for top media leaders of world’s largest advertisers. It builds on the latest insight of the need for Campaign Setup Governance that is transforming the advertising industry. This new approach has been recently described in ANA Industry Insight. It is also step-changing Brand Safety as described this month in Digiday.
To fully understand digital media, one needs to experience first-hand how it is executed. By personally setting your campaigns on major advertising platforms you will see things like never before. Become a peer to your agencies and teams by understanding the pitfalls they face. Learn how to unlock value lost in media execution.
Workshop participants will benefit from
Understanding how media is bought and what crucial media decisions are made during campaign setup.
Step-changing their ability to brief, manage and evaluate media agency partners and in-house media teams.
Personal growth through deep, hands-on expertise.
Networking with other global media leaders.
Certification.
Workshop Agenda
Apply
Please feel the form below to apply for the Adfidence Campaign Setup Day in New York City on June 6th.