It's designed to simplify operations and includes a transition to two main practices - Marketing Services and Technolo ...
Today's Top News
RawOracle Settles Privacy Battle For $115 Million
Oracle, which recently said it was shutting down its ad business, has agreed to settle allegations that it combined data about people's web activity with other information purchased from outside brokers. ...
Major tech companies have formed an industry group intended to enhance security in AI amid its rapid grow ...
OMD placed second with an estimated $24 billion, scoring the highest growth rate among the top 10 agen ...
Netflix says 45% of all new signups (ad-supported or ad-free standard/premium tiers) are for its ad option, a ...
The latest in the long-running series was helmed by legendary sports photographer Walter Iooss Jr., and includes soci ...
In June, X advertising saw month-over-month and year-over-year declines, with click-through-rates down 78% month-over-month, a report by da ...
Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. And 75% of U.S. consumers say th ...
Six months after its acquisition by Omnicom, Flywheel Digital reorganized its C-suite, naming long-time exec Alex McCord C ...
Outage-Related Coverage Generates High Number Of Publisher Page Views
American Airlines ranks among the most-read topics, Taboola reports - behind Trump, Biden, ESPN and the RNC. Topi ...
Moore Takes Marketing Helm At Cracker Barrel As CMO
Moore fills the CMO role that has been vacant for almost a year following the departure of Jennif ...
Biotech Giant Amgen Launches $300 Million Media Review
Confirming the review, a company spokesperson stated, "we have initiated a formal agency review of our comprehensive U. ...
Snapchat Launches 'Unconventional' AR Sports Series With Creators, Brands
The immersive in-app viewing experience highlights "unconventional" sports - including dog surfing, hobby horsing and professional pillow-fighting ...
Meta Opens Door To Research On Instagram's Impact On Teens
Meta will open a small pilot program allowing academic researchers to access Instagram data for up to s ...
Ticket To Dream: Air Canada Celebrates Resilience In Sports And Life
The airlines new Ticket to Dream spots stand as the centerpiece of Air Canada's wider Olympic and Paralymp ...
Nike Shows Its Ugly Face In New Olympics Ads
Enough with compassion and altruism. The athletic giant's campaign for the Paris games highlights the merciless, obsessive a ...
NBCU: Upfront Sales Complete, With 'Modest Growth'
NBCU says it saw growth of 45% in prime-time program advertising and nearly 60% in news and 9 ...
Massive Outage Impacts Advertising, Publishing - What We Know
A massive information tech glitch impacted Microsoft cloud-computing services early Friday. Cybersecurity company CrowdStrike reported that the outag ...
Amazon Business Positioned As Smart Solution, 'Ship' To Shore
The campaign's 30-second spot was created by the Joint agency and directed by Traktor. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data & Programmatic Insider Summit
Planning and Buying Insider Summit
Digital OOH Insider Summit
TV + Video Insider Summit
OMMA Awards
Brand Insider Summit CPG
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Watching Donald Trump's acceptance speech was like watching one of those interminable playoff baseball games that everybody complains about. ...
Thankfully, Shelly Palmer and I conducted this "3.know" via Zoom, not Microsoft Teams, otherwise you might not be seeing it now. He also puts his producer's hat on and assesses the GOP convention. ...
Full-service agency benefit: Creative today is tightly woven into where it will appear. Decisions on what to say and when/where to say it should be closely connected. ...
