Are you Missing out on Broadcast Opportunities? Countdown to Christmas

The end of the year brings plenty of newsworthy moments - and plenty of opportunities for brands to join the conversation. In this article, we’ll walk you through the opportunities for spokespeople over the next 4 weeks - and what you can do to be ‘newsroom-ready’ to seize them.

The end of the year is always packed with stories, and news producers are always looking for authoritative figures to lend comment on them. Here at Broadcast Revolution, we see every day just how in-demand the right branded voice can be, and the impact brands can make by sharing their expertise. 

Led by experienced former broadcasters Mike Young and Ashleigh Carroll, the Broadcast Revolution newsroom offers a way for brands to be seen and heard in the news agenda. The uniqueness of the newsroom model ensures that your brand spokespeople are always top of mind when relevant breaking news stories arise, while also ensuring you are preparing proactively for the stories that we can see coming up.

Upcoming broadcast opportunities for your brand to make an impact

The media is always looking for insights from the worlds of retail, health, finance and accountancy, travel, the legal sector and more, which means they need credible voices with experience and knowledge of these fields. Being part of our panel of experts in our newsroom allows you to capitalise on planned moments in time, like those outlined below, as well as breaking news opportunities.

Our newsroom diagnoses a brand’s readiness to grab the broadcast opportunities offered by the news agenda, helping you by: 

• Assessing the expertise and insights you have, working with you to find topics your brand could add value and analysis on, and making your voice relevant to broadcasters. 

• Getting you media ready through media training - helping you understand how to deliver key messages, foresee potential talking points, and navigate tricky questions. 

• Monitoring key upcoming news events, and reacting to breaking news 

• Responding to requests from broadcasters, offering up expert voices to speak on national TV and radio.

• Taking your branded voice and inserting you into the news agenda as a sector expert - using our place at the intersection between brands and broadcasters to open up opportunities that make an impact you wouldn’t otherwise have had access to.

This allows brands to build an always-on broadcast strategy that encompasses both proactive and reactive opportunities. For example: 

• Proactive: When we can foresee newsworthy upcoming events such as COP28 - the United Nations Climate Change Conference in Dubai which is starting in late November - we can help you to prepare, and will send out statements in advance to make your voice part of that story. 

• Reactive: If a story breaks that we know you could lend valuable insight on, being part of our newsroom not only allows you to be presented as a potential voice to broadcasters requesting comment, but also ensures you are media-ready, and able to grab that opportunity when it arises. 

Producers need variety and credible people to interview, and we need more people on our panel of experts

It can be beneficial to prepare several people to represent your brand, so we can match a greater variety of voices to the show and story. Another key consideration is diversity: producers are always interested in hearing female voices from traditionally male-dominated industries such as tech or finance, and the same goes for many under-represented contributors. 

Join us and seize opportunities 

Join the BR newsroom today, and we'll ensure you're ready to capitalise on the opportunities our newsroom delivers, raising your brand's profile through their expertise and insight. If you want to become part of our curated panel of experts that broadcasters want to hear from, please email Mike and Ashleigh on [email protected].