Why should marketers focus on Multimodal AI?

Multimodal AI is no longer science fiction; it's the future of marketing. The marketing landscape is constantly evolving, and keeping pace with the latest trends is crucial for success. I stumbled upon this concept a few too many times to not explore futher. Multimodal AI is one of the most exciting advancements is the rise of AI marketing. Marketing professionals like you and I are increasingly turning to AI tools to automate tasks, gain deeper customer insights, personalise marketing campaigns and go beyond human capabilities. But the future lies not just in singular AI applications, but in the power of multimodal AI.

What is Multimodal AI?

As per the information I gathered, here is a simple definition - Traditional AI often focuses on a single type of data, such as text or images. Multimodal AI, on the other hand, is a cutting-edge technology that can process and understand information from multiple sources simultaneously. This allows it to create a richer and more nuanced understanding of the world around us. Imagine an AI that can analyse not just the words in a customer review, but also the tone of voice and facial expressions in a video review.

• One very good example is Synthesia. Imagine creating unique video ads for every customer segment. Synthesia is a powerful multimodal AI tool that allows you to do just that. Simply provide a text script, and Synthesia generates realistic AI-powered videos featuring various actors delivering your message. This enables marketers to personalise video ads based on demographics, interests, or even languages, for a truly targeted marketing approach.

• Another example I found was the interactive product demos that can be generated with Amazon Sumerian. This platform leverages AR/VR technology to create immersive product demos that go far beyond static images or videos. These demos allow potential customers to virtually interact with products in a simulated environment. For example, a furniture company could use Sumerian to create a demo where customers can virtually place furniture pieces in their own homes using their smartphones or tablets. This immersive experience can significantly boost engagement and product understanding.

• My personal favourite example is ShortlyAI. Creating high-quality content can be time-consuming and expensive. ShortlyAI tackles this challenge with the power of multimodal AI. This tool allows you to provide a brief description of your desired content (e.g., blog post, social media caption), and ShortlyAI will use its understanding of text, images, and even video to generate creative and engaging content tailored to your needs. This can be a game-changer for marketers who need to produce a constant stream of content but lack the resources in-house.

So, why should marketers focus on Multimodal AI?

Here are some superpowers that marketers should not ignore:

• Gain a Competitive Edge: As marketers, we get to stand out in a crowded marketplace with innovative and personalised campaigns.

• Boost Engagement: We create captivating experiences that keep customers coming back for more.

• Optimise Marketing ROI: Cha-ching! Reach the right audience with laser precision and maximise the effectiveness of your campaigns.

Every brand, big or small, now understands the value of brand positioning and boosting their lead generation with right marketing strategies.

Here is how Multimodal AI will impact current marketing strategies, a glimpse into the future:

• Shift from Generic to Personalised Marketing: One-size-fits-all marketing will become a thing of the past. AI will allow marketers to personalise every touchpoint of the customer journey.

• Focus on Customer Experience: The focus will shift from simply delivering messages to creating meaningful and interactive experiences tailored to individual customers. Customer-centricity is at the core of future marketing strategies.

• Data-Driven Marketing Decisions: Multimodal AI will provide marketers with richer data insights, enabling them to make more informed decisions about their campaigns.

Where will Multimodal AI take us in the future of marketing?

As multimodal AI continues to develop, we can expect to see even more innovative applications in marketing. Here are a few predictions that I could gather for you:

• Sensory Marketing: Imagine AI that can analyse customer emotions through facial recognition and voice analysis, allowing for real-time adjustments to marketing messages. Customer behaviour analysis will be a cakewalk!

• Augmented Reality Experiences: Multimodal AI can power interactive AR experiences that blur the lines between the physical and digital worlds, allowing customers to virtually interact with products. And we have already started experiencing this today.

• Predictive Marketing: AI will become even more adept at predicting customer behaviour, allowing marketers to anticipate needs and deliver personalised offers at the perfect moment. Reading customers' mind is not just a dream anymore!

Multimodal AI is no longer science fiction; it's the future of marketing. Here are some ways to get started:

• Stay Informed: Keep up-to-date on the latest advancements in Multimodal AI and its potential applications in marketing.

• Experiment with Tools: Several AI marketing tools are readily available. Start experimenting with those that align with your specific needs and budget. I am starting with ShortlyAI for sure!

• Develop an AI Strategy: Create a roadmap for how you can integrate multimodal AI into your overall marketing strategy.

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I post honest AI tool reviews, future trends in AI Marketing and tips to elevate your marketing game.