Skincare Trends to Watch in 2023

It’s official, ladies and gentlemen: skin care is no longer a luxury, but an essential!

The revolution is finally here, and with consumers finally taking notice of all that the cosmetics industry has to offer, gone are the days of monotonous single step skin care routines.

The wide variety of products available on the market in 2023 means that we are infinitely spoilt for choice, and none of this would be possible without some of the disruption that we have seen in recent years. 

So, after countless hours of research, here are some of the latest skin care trends we expect to be most prevalent in 2023!

1. The Shift to Vegan/Clean Skincare Products:

The outbreak of the pandemic has led to many consumers becoming more conscious of the ethical implications of the products they purchase. As a result, there has been a global shift in trends, with more people opting for products that are ethically sourced, packaged, and manufactured.

Thanks to digitalisation, contemporary consumers are more informed about the world around them and more likely to choose products that resonate with their values.

2. Going Beyond the Metro Cities:

The demand for skincare products is no longer restricted to large cities. Increasing e-commerce spread has resulted in demand for skincare products from tier-II, tier-III towns and rural areas.

The skincare segment is expected to further dominate the market in 2023 because of its popularity among consumers across the country.

3. A Holistic Approach:

People are now more aware than ever of the importance of a holistic approach to skincare that focuses on nourishing the skin from both the inside and out.

Along with their skincare routine, they have begun practicing eating a clean, plant-based diet filled with vegetables, fruits, whole foods, and nuts.

People will continue opting for Glutathione tablets that are rich in antioxidants and plant-based collagen builders or Vitamin E to their daily diet to provide essential nutrients for radiance, glow and youthfulness to the skin.

4. The Rise of Direct to Consumer businesses: 

Direct-to-consumer skincare brands can expect more business in 2023.

Increasing e-commerce adoption has enabled brands to communicate directly with consumers and build loyalty by establishing relationships. Since the pandemic, DTC has been a game changer, as several legacy brands are actively starting DTC operations.

After two years of pandemic-led uncertainties, 2022 witnessed the rise of informed Indian consumers. Perils of the pandemic have made consumers wiser and more demanding regarding skincare products.

In such a scenario, DTC skincare brands have a major opportunity to cash in on this trend by providing quality products and services that meet the needs and expectations of today's discerning customer.

Thanks to increasing awareness due to free access to social media influencers and educational content related to personal care on the internet, consumers are increasingly changing how they approach skincare products till now.

5. Ingredient Awareness:

Consumers are now more interested than ever in the ingredients that make up their favorite products, rather than simply the brand or its popularity.

This trend is largely driven by an increase in Ayurvedic benefits in popular products, like aloe vera in skin care items or plant-based Vitamin E in serums for different skin types.

Furthermore, customers are now also choosing vegan skin care options that contain ingredients specifically suited for their skin type, such as plant-based salicylic acid for those with acne-prone skin.

For anti-aging purposes, many consumers now opt for plant-derived phytoretinol, among other ingredients.

Well, there you have it, folks. The skin care trends that we expect to surge in 2023.

Have these trends been a part of your life in the recent past? Or are there any trends that you think will be on the rise this year? Let us know in the comments below!

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