Seven ways Spatial Computing can help you connect with customers

Where were you in 2007?

Were you gaga over the iPhone announcement, or were you hanging onto your Nokia brick as if your life depended on it? Did you laugh along as Steve Jobs “icked” over the use of a stylus? Or did you think your trusty, near indestructible Nokia would stand the test of time?

Earlier this week, Apple announced Apple Vision Pro, its first spatial computer! We believe it’s another 2007 moment. Back then, the iPhone revolutionized communications. We think its spatial computer might go a step further, revolutionizing not just one industry but every industry!

To paraphrase Apple’s iconic 1984 ad, “On June 5th, Apple Computer introduced the Apple Vision Pro. And, in the not-too-distant future, we'll see why 2023 will be just like 2007." 

By overlaying digital information onto the real world, spatial computing has the potential to create immersive and interactive experiences that are more engaging and memorable than anything that has come before.

Spatial Computing

“Spatial computing” is a broad term that encompasses technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR). These technologies combine to allow users to interact with digital content in a natural and immersive way.

So, now that we know Apple is in the Spatial Computing game, we all have to decide what to do! Do we hang onto our Nokia bricks? Or do we stop what we’re currently doing and seriously consider what this means for our products and services? And what it means for the way we connect with our customers?

Seven Ways Spatial Computing Can Help You Connect with Customers

If used properly, there are many ways that spatial computing can help you connect with your customers and create deep, meaningful, immersive moments.

1. Increased brand awareness: Can be used to create interactive experiences that help you stand out from your competitors. For example, you could create an AR experience that allows users to see their products in 3D or a VR experience that takes users on a virtual tour of your office!
2. Improved lead generation: It can generate leads by providing potential customers with a more interactive and informative experience. For example, a financial services company could create an AR experience that allows users to see how their investments would perform over time, or a real estate company could create a VR experience that allows users to tour properties virtually.
3. Increased sales: Increase sales by providing customers with a more immersive and engaging shopping experience. For example, a retailer could create an AR experience that allows users to see how different products would look in their homes, or a clothing company could create a VR experience that allows users to try different outfits.
4. Improved customer service: Improving customer service by providing customers with a more personalized and efficient experience. For example, a customer service representative could use AR to help a customer troubleshoot a problem with their product, or a doctor could use VR to provide a patient with a virtual consultation.
5. More personalized marketing: Allow brands to create personalized marketing experiences by targeting users based on location, interests, and other factors. For example, a retailer could create an AR experience that shows users products relevant to their location, or a restaurant could create a VR experience that takes users on a virtual menu tour.
6. Increased engagement: Increase engagement with marketing campaigns by making them more interactive and immersive. For example, a brand could create an AR experience that allows users to play a game with their products or a VR experience that takes users through their brand's history.
7. Increased social media engagement: Create shared experiences on social media. For example, a brand could create an AR filter that users can use to take photos or a VR experience that users can stream on social media.

Getting started...

Use these tips to stay ahead of the spatial computing curve!

• Start experimenting with AR and VR: There are several free and low-cost AR and VR tools available that you can use to experiment with these technologies.
• Talk to your customers: Find out what they think about AR and VR and how they would like you to use these technologies.
• Partner with a spatial computing company: If you don't have the in-house resources to develop your AR and VR experiences, you can partner with a spatial computing company to help you create these experiences.
• Get in touch with Position2 - our new offering will help you create 3D models of all your physical products! We can deploy the models across your full marketing stack, whether in videos, websites, lifestyle photography, sales enablement, or paid or direct channels.

Wrapping up...

The spatial computing revolution is upon us. It's a new way of interacting with the world around us, a more natural and intuitive way than ever before. With spatial computing, we can reach out and touch the world, move objects with our minds, and experience new realities beyond our imagination. The possibilities are endless.

It's not just about technology - it's about changing the way we think about the world. It's about seeing the world in a new way that is more spatial, immersive, and engaging. It's about opening up new worlds to us, worlds that we have never seen before.

The spatial computing revolution is one of the most important technological developments of the past forty years. It will change how we live, work, and play and make our world more connected, collaborative, and creative.

Are you ready?