Rich Levy’s Highlights: Celebrating the 4%—Cannes Bronze Lions
Every night at the beginning of the award ceremony at the Cannes Lions International Festival of Creativity, the on-stage announcer, the incredible Juan Señor, reminds the participants that only 4% of all work submitted wins at least a Bronze Lion. 3% win a Silver Lion. 1% a Gold Lion. And less than .5% a Grand Prix.
As I walked through the posted work in the basement of the Palais this morning, I was struck with the quality of the entries that “only” took home a Bronze Lion. Therefore, I’m dedicating this space to the work I loved that didn’t take home the Gold.
In the Industry Craft category, I love the Bronze winner in Print & Publishing for Photography & Copywriting for the Robert Capa Contemporary Photography Center from Innocean, Berlin. The ad “1943” or “19:43” about the lasting effect of war stopped me in my tracks, forced me to read, and made me want to know more. Well done.
The Chicago International Film Festival outdoor campaign via Ogilvy, Chicago, was a copywriting winner that used words instead of visuals to tell a compelling story. I read every word and enjoyed the quirkiness of the narrative. And I wished I was the writer behind every one of those words.
Speaking of Ogilvy, their Australian office created a Bronze winner for Dove. “10 vs 10” had lots of people talking. In fact, as I reviewed the caseboard, a group of people alongside me started discussing the theme—when did 10-year-olds stop looking like 10-year-olds?—in the context of their own children. It was fascinating to hear how, by only looking at the caseboard, this campaign was starting a conversation for change.
Finally, one of my favorite Bronze-winning campaigns was for Faber-Castell Group in Outdoor consumer goods. “The Shot of Faber-Castell” campaign took photo-realistic drawn images that, at first glance, look like photographs. Celebrating amazing hand drawings was a perfect idea for this brand. Kudos to David, São Paulo.
As Day Three ends, I’m looking forward to doing the same thing tomorrow—but this time highlighting the Silver Lion winners. Congratulations to the 4% who are being celebrated here.
Rich Levy has made his mark on healthcare advertising over the past 15 years. As one of the most awarded creative leaders in healthcare, Rich led Klick Health to unprecedented creative success. In 2023, Klick won over 160 major international awards. Klick is currently ranked as the year’s Most-Awarded Independent Agency and Second-Most-Awarded Overall Agency for AdvertisingHealth's World Top 10 Agencies, #1 Independent Healthcare Agency from the Clios, Global Independent Health Agency and Regional Independent Health Agency Of The Year from the London International Awards, #2 Healthcare Agency & Healthcare Network of the Year from Cannes Lions & the #5 of all Independent Agencies from the One Show. Major recent awards include Cannes Lions International Festival of Creativity, D&AD, One Show, The Art Director's Club, The Creative Floor and an amazing 44 Clio Health Awards.