Project #05: দেশ আমার দোষ আমার
Syed Asif Ikbal
Marketing Consultant | Head of Strategy & Operation @ Melonades | Ex- CarrotComm Limited | Ex- Asiatic MCL | Ex- PRAN RFL Group
🏢 Project: দেশ আমার দোষ আমার
🏢 Brand: RFL Plastics
🏢 Agency: O&Z Solutions
RFL, a household name in Bangladesh, recognized the tendency we all have: overlooking our own mistakes while readily judging and mocking others. But RFL wanted to change that.
In the first season, we addressed common issues like riding bikes on the footpath, online bullying, and improper waste disposal – mistakes we often make without realizing.
Season 2 took a unique approach. We brought in the iconic Bangladeshi movie villain, Mr. Dipjol, using his popular dialogue to convey our main message: "দেশ আমার দোষ আমার." This time, we shed light on the misuse of water, gas, and electricity.
To make the campaign resonate with the masses, we launched a catchy song in the first season.
But we didn't stop there – we took it to the streets with outdoor activations, elevating the campaign to new heights.
And the result?
A campaign that not only won 8 awards across different categories but also sparked crucial conversations about personal responsibility. Stay tuned for more insights into the projects that shaped my advertising journey. 🚀🏆
#ProjectShowcase #SocialResponsibility #RFLPlastics