MediaVillage Introduces AvrioB2B Self-Publishing and Search Platform for Advertising-Supported Companies
MediaVillage.org
MediaVillage is the leading knowledge and content platform for all things media, advertising and entertainment.
The role of B2B marketing needs to be transformed to empower B2B sellers to successfully communicate their value proposition to a new cohort of target buyers.
Jack Myers, founder of MediaVillage, envisioned the AvrioB2B solution more than a decade ago and has been implementing its components through the MediaVillage.com trade publishing platform with funding and support from more than 100 media companies, agencies, industry experts and trade associations including the Association of National Advertisers,American Association of Advertising Agencies and global advertising agency holding companies.
"Avrio" is the Greek word for "tomorrow". The B2B marketing industry is confronting multiple transformative shifts compounded by the rise of intermediaries and the inability to measure return-on-investment of B2B marketing.
AvrioB2B is the new solution introduced by MediaVillage.