Kreato: Simplified Operations and Data Management with Sugar Sell
Kreato is a company based in Colombia that activates in the manufacturing sector, concrete manufacturing, to be more exact. It was established in 2007 under the name PRECOLOR S.A.
Since then, the enterprise has been manufacturing high-quality prefabricated concrete products. The company’s factory has a production capacity of over 10,000 square meters, the largest in Colombia.
However, with growth came growing pains—Kreato’s large production capacity came with data management struggles that began to show as they scaled.
But overall, Kreato’s main goal was to create long-lasting customer relationships and to improve efficiency and collaboration.
With that in mind, they knew they needed to find a CRM that could handle all of their current and future needs.
WHAT WE'LL COVER:
Lack of Data Management, Fragmented Data, and Lack of Transparency
Not long ago, Kreato operated exclusively on Excel Spreadsheets and the sales reps’ memories. Understandably, the company was missing critical information from their customer interactions and relevant data about leads, opportunities, and customer behavior. The company soon realized that a central hub for all information was long overdue.
“Each sales rep had their own way of doing things. The more experienced ones had a very different sales style to newer reps, and because of that, the information came to us in different ways.”
— SANDRA R., Commercial Coordinator, Kreato
Sales reps were struggling to stay on top of their interactions, and the manual creation of sales charts, graphs, and reports was leading to inefficiency and a lack of transparency.
Those two factors alone created limitations for Kreato’s to synchronize data across systems, automate data entry, and streamline processes.
The Sugar Formula for Enhanced Data Analytics
With all these needs and hiccups, the company started researching suitable solutions for their scenario: a CRM that could consolidate data, remove soils between departments, remove friction, and improve operations. After extensive research, the company discovered SugarCRM’s sales automation solution, Sugar Sell.
Sugar Sell allowed Kreato to speed up segmentation and properly quantify sales based on the data the sales automation solution captured. Moreover, Kreato has also been able to spot certain customer buying behaviors based on accurate data.
“We have been able to identify clients who quote a lot but don’t buy. We can also see who we’re closing 50% of deals with. This information helps us act quickly when presenting new offers and deciding whom to target.”
— SANDRA R., Commercial Coordinator, Kreato
Post-Implementation Success
Post-implementation, Kreato has quickly observed high adoption rates of the new solution. According to Sandra, Sugar’s flexibility and user-friendliness were the main drivers for adoption.
With Sugar Sell’s help, Kreato now has 100% coverage of all its customers and prospects. The company can now proactively schedule follow-up meetings on potential deals without any opportunities falling through the cracks.
Sugar’s Smart Guides are also instrumental in increasing data collection flexibility.
Like all manufacturing enterprises, Kreato struggled with long sales cycles. Sugar’s Leads module, however, helped them stay on top of complex sales cycles, like those of projects coming from the public sector.
With Sugar’s help, all relevant information on bidding and offering platforms is now transferred into the Leads module, which classifies the opportunity long before Kreato establishes the first contact.
Wrapping It Up
Sugar has recently become critical to Kreato’s operations. Since its implementation, the company has not only managed its complex sales cycles but also removed data inaccuracies, inconsistencies, and cross-departmental friction.
“Sugar tells us everything. We have identified more than 8,800 opportunities through it.”
— SANDRA R., Commercial Coordinator, Kreato
If you’d like to learn more about Kreato’s success story, read the full case study here.
Or, if you’d like to learn how to unlock your manufacturing business’ growth, together with The Manufacturer, we consolidated the Unlocking Manufacturing Growth Whitepaper.
Originally published on SugarCRM.