June 2024 Digital Marketing Minute
AdRoll, a division of NextRoll
AdRoll is a marketing and advertising platform that helps marketers grow revenue & save time.
Happy June! This month's edition is all about attribution.
Weave together your multi-channel campaigns with cross-channel attribution — our latest blog posts and webinar can teach you how.
The Latest From the AdRoll Blog
How to Attribute Your Multi-Channel Marketing Strategy [3 min read]
If you’re only tracking the last click before a conversion, you’re only getting part of the story. Learn how to identify the touchpoints that are driving success throughout the entire customer journey. →Read Now
Unlock the Power of Marketing Data With Cross-Channel Attribution [2 min read]
We’ve partnered with Improvado to centralize campaign metrics and attribute conversions across your most-used channels — all from one place. →Read Now
Industry News and Updates
Google’s Post-Cookie Ad Tech Glitch — Recent Issue Raises Industry Questions [Ad Age]
Global Ad Revenue Predicted to Pass $1 Trillion for First Time in 2025 [MarketingWeek]
Guides, Tools, & Resources
DYK: Cross-channel measurement is the #1 area of investment for brands and agencies this year?
Watch our session on demand to learn how to build (or revise) an attribution strategy that informs better decision making about budget, creative, messaging, customer journeys, and more.