How To Start Raising Capital If No One’s Ever Heard of You

In 2014, when it happened, I didn't fully grasp what was unfolding. After publishing my first book, Making The Yield: Hard Money Lending Uncovered, I started receiving a slew of calls. Readers were reaching out to my old publisher, seeking my contact information with the intent to invest in our deals.

Then, after releasing my second book, Raising Real Money: The Foundational Handbook for Aspiring Real Estate Fund Managers, the same phenomenon occurred. Each time, a flood of calls came in, with readers eager to connect and potentially invest. However, many of these opportunities slipped through the cracks, as my old publisher only relayed these calls when it suited them.

Despite this, the experience confirmed that my books had become the ultimate business card. People who had never heard of me before were now willing to entrust their money to me. Today, some of those investors remain with me, especially as we've branched out into other types of deals, including private equity and high-stakes venture capital.

To be honest, it was one of my protégés who truly leveraged this opportunity. After learning about my experience, he wrote his own book, Flight Plan for Investment Success, which is also available on Amazon. This move not only validated the power of publishing as a means of attracting investment but also underscored the enduring value of sharing knowledge and expertise through writing, and how that builds a community of rabid fans who invest in your deals.

Then, a professional land investor and advisor to families with net worths north of $50 million used this same concept to launch his $100 million statement-class land fund, MRLO Partners, at our last family office gathering at the prestigious Trump Doral Golf Club.

His book, Landing Legacy: Mastering the Art of Statement Properties Centered Around God's Gifts of Mountains, Rivers, Lakes, and Oceans, is a masterpiece I had the privilege of advising on. It employs a romanticized narrative that not only compels investors to take notice but also makes them obsessed with the idea of owning statement-class land. This is achieved by profiling some of the country's most prolific landowners, such as Ted Turner, among others.

Because books have the power to persuade people. This persuasion translates into a unique form of power: the ability to influence or direct people in ways that your experienced competitors simply may not have.

Besides, no one ever regrets authoring a book, even if it's ghostwritten—a common practice in the industry.

Let's be clear: the real financial gains come from the deals you involve your investors in, not from selling books. As this cycle progresses, time is of the essence to capitalize on opportunities while they're hot. Eventually, the market will rise again, and those who haven't acted may find themselves left behind.

Additionally, offering book authorship is part of the package we provide to my consulting clients via my long-term media partner, Beverly Hills Publishing . It ensures immediate legitimacy and helps them stand out from their peers, accelerating the capital-raising process.

There’s no better business card.

You have two choices: spend years learning through trial and error, or invest in your skills now by getting trained by skilled technicians with trench experience spanning three economic cycles.

Moreover, your reputation is too valuable to risk by going it alone. This isn’t a hobby; people are entrusting you with their life savings, and that represents the highest order of responsibility in the field.

Connect with me to explore if we're a good fit: https://salvatorebuscemi.com/work-with-sal/