How should be the logo of a company?

Our life is changing rapidly and this due to various innovations that are taking place in the world. In this modern and developed century, it’s quite vital to be informed about the things that are happening in the world. I’m a curious person and I am keen on taking part in various discussions with my friends and share with them some interesting news or information I’ve come across. For being able to express myself in a proper manner, I need to be informed. That’s why each day I follow the daily news, read various educational, informative, or cultural articles. Lately, I was reading an article regarding the importance of logos for various companies. That was an interesting article and as I deal with different CFDs on various stocks of famous companies that news really attracted me and after reading it I had the desire to express my point of view on that very topic. To my mind, logos, indeed, play an important role for the creation of a company, as they are like the face of the company. Today, there are various famous companies which logos have become quite popular and easily recognizable, for example the famous logo of Apple Inc, the logo of McDonalds or Coca Cola or Nike, etc. Actually, logos should be attractive, beautiful, innovative and should represent the overall nature of the company. Those who have made up their minds to build a company, I would like to give a piece of advice, spend much time on the creation of logos and make them appealing and memorable.