Globally Speaking – September 2024

Welcome to the September edition of our Globally Speaking newsletter!

We're excited to kick things off by sharing your top 10 favorite episodes of the Globally Speaking podcast from the past 14 months, where our industry experts have delved into the fascinating intersections of language, culture, and technology. Can you guess which episodes topped the list?

But that's not all – our executive team is thrilled to welcome Mark Lawyer as the new President of Regulated Industries & Linguistic AI. Yesterday, he and Vasagi Kothandapani hosted a keynote on Trust and Innovation in AI Adoption at SlatorCon Silicon Valley - watch our for the wrap up video in next month's edition!

And to cap it all off, we're celebrating a major milestone: our LinkedIn community has grown to 400,000 strong! Thank you for being a part of this incredible journey.

Ready to start September with these exciting updates? Let’s go!

Happy reading! 🌍

Globally Speaking Podcast – Our Top 10 episodes

The popularity of podcasts has soared in recent years, with more than 460 million listeners worldwide. At RWS, we host our very own podcast, Globally Speaking, about the many ways in which language, culture, technology and business intersect. We discuss the challenges associated with engaging with today’s hyper-connected consumer and connect with industry experts to hear their views and experiences.

We decided to look back at our 10 most listened to episodes over the past eighteen months. What would you like to hear about in future episodes?

#GloballySpeakingPodcast #GloballySpeaking #RWS #Podcasts #BusinessPodcasts

Innovations – innovate like you mean it

Looking for insights into how enterprises are implementing Gen AI? We asked 200 C-Suite execs about their hopes, dreams and the sometimes harsh realities of using Gen AI in their enterprises.

While almost half of executives believe that Gen AI is critical to retaining their competitive advantage, the majority acknowledge that they find it difficult to identify genuine innovators in today’s noisy AI market.

Read more insights in our RWS’s ‘Innovate like you mean it’ report, which unpacks the shifting relationship between AI and Human Intelligence in global businesses.

#InnovateLikeYouMeanIt #GenuineIntelligence #AI #HumanIntelligence #L10n #Tech #GenAI #Innovation #AIMarket

Grow global – Many languages. One voice.

In the luxury market, everything has to be perfect – whether it’s a New York billboard or a print ad in Paris. And clients expect THE personal touch. But how do you ensure that you deliver tailored content that speaks the local language and understands the local culture?

Partnering with a trusted language services provider for your global content is such a strategic move. It goes beyond simple translation. Everyone you reach should experience your message as if it was crafted for them.

Discover how we can help leading luxury brands break new ground.

#Luxury #CustomerService #CX #L10n #Language #LSP #LocalCulture #Advertising

Cultural connections – AI's cultural understanding limits

To really connect, marketers need to understand the culture behind a language.

When done right, it can make a brand feel more authentic and inclusive to a global audience.

In this Business Age article by our very own Jordan Cockrell, read about AI and its limitations, especially when it comes to understanding the subtleties of culture.

Discover a real-world example with Coca-Cola in China and learn why it’s not enough anymore to focus on major languages.

#AI #CulturalUnderstanding #Language #Brands #GlobalAudience

Tech talk – Understanding bias

Should AI training data mirror our imperfect reality, or should we create training datasets that adjust for human psychological biases and rectify societal injustices?

Most people agree that training data must be debiased, but the task is far from simple.

🤖 Bias can be subjective. What might be considered innocuous in one culture could be deeply offensive in another. A decision accepted today might trigger public outrage in the future.

🤖 AI algorithms can unintentionally learn bias from a variety of sources, not just the data they’re trained on, but also from the interactions they have with users, and even seemingly unrelated factors.

Explore these challenges and more in our latest blog post where we offer a deep dive in the different types of bias and the dilemmas they pose.

#AI #AITraining #TrainingData #TrainingDataSets #Bias

📖 Read, 🎧 listen, 👀 watch – our top picks

📖 Imagine a world where every employee has access to the collective knowledge of your entire organization. Leveraging Retrieval Augmented Generation (RAG) might be the key to unlocking your enterprises' knowledge vault. Read more in this article.

🎧 You probably know that we recently opened our first presence and operations in Africa with an office in Cape Town. Listen to this TED talk and immerse yourself in Africa's booming tech scene!

👀 A cross-disciplinary group of Stanford students examined the ethical challenges faced by data workers and the companies that employ them. Hear from Student Zach Robertson and others on their experience in this video.

Inside RWS – Mark Lawyer joins our Executive Team as President of Regulated Industries & Linguistic AI

We are proud to announce that Mark Lawyer has joined our Executive Team as President of Regulated Industries & Linguistic AI.

Mark will hold overall responsibility for revenue and profit, operations, marketing, research and development, as well as client delivery across RWS’s Regulated Industries & Linguistic AI technology and solutions. He will also lead RWS’s strategic partnerships, developing cutting-edge AI solutions to support clients throughout their AI journey.

“Mark has played a key role in the organization’s growth and development for more than 15 years,” highlights Ian El-Mokadem. “His exceptional leadership and talent for developing high-performing teams make him the ideal candidate in this expanded role.”

Read more about it in our announcement.

#RWS #LifeAtRWS #L10n #L10nNews

Inside RWS – We are now over 400k on our LinkedIn channel

🌟 A HUGE thank you to everyone for helping us reach 400,000 followers on our LinkedIn channel!

This milestone isn’t just a number – it represents a vibrant network of professionals, innovators and thought leaders who are passionate about our industry and committed to unlocking global understanding. Thank you to everyone for bringing your unique perspectives, diverse experiences and meaningful conversations to our community.

#400k #UnlockingGlobalUnderstanding #ThankYou

And that’s a wrap for this month!

Thank you for reading. We hope you‘ve enjoyed this month's content. Subscribe to our monthly newsletter on LinkedIn to ensure you stay up-to-date with all the latest information and make sure to follow us on our different channels.

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And don't forget to check out our latest #GloballySpeakingPodcast episodes.

Marine, Social Media Manager, RWS