Franchise FAQ: How Marketing and PR Strategies Accelerate Growth

Creating exceptional customer experiences in the franchise industry is a must. It requires strategy and expertise to launch a single location or expand to hundreds. Here at Bolt PR, our digital marketing, content development and PR team is trusted by leading and emerging franchises alike. With over 20 years of experience launching hundreds of franchise brands, our PR leaders understand how to supercharge franchise expansions. In fact, we wrote a playbook answering those franchise FAQs on how marketing and PR strategies help set you up for success.

1. What is franchise marketing?

Franchise marketing is the process of creating and executing a marketing strategy for a franchise to attract new customers, employees, or franchisees; elevate brand awareness and credibility, often in new markets; generate leads and drive in-store traffic; and ultimately drive revenue for their franchise company. 

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2. What is the importance of franchise marketing? 

‍Franchises are built on brand recognition. A thoughtful and strategic plan helps franchisors build and maintain the reputation of the brand, while also helping franchisees generate leads and grow their businesses. It’s a necessary strategy to keep franchise brands advancing, relevant and profitable in today’s ever-evolving climate of change.

3. What are the types of franchise marketing?

• Operational Franchise Marketing: This is the marketing activity that both franchisor and franchisee use to attract customers.

• Franchise Development Marketing: This type of marketing is what the franchisor does to attract potential franchisees to grow the franchise business.

Head over to our blog to dive into the complete article featuring the best franchise marketing tactics.