Digital Shelf Analytics in 2024
In a world that’s spinning faster than a merry-go-round at a shopping centre, the retail landscape has undergone a transformation that's nothing short of revolutionary over the past two decades. While high-street nostalgia may still be lingering, e-commerce has shifted into top gear, leaving traditional merchandising strategies in the lurch. The result? A whirlpool where brands risk being lost—and with them, a heap of potential revenue—if they don't adapt. This is where Digital Shelf Analytics (DSA) comes in.
The E-commerce Evolution: The New Retail Frontier
Gone are the days when retail was confined to physical storefronts; it has erupted into a sprawling digital landscape. Accelerated by seismic events like the COVID-19 pandemic and underpinned by ongoing macroeconomic issues like the global recession and cost-of-living crisis, online sales now account for an astonishing two-thirds of total retail revenue.
In this digital market, consumers have evolved too. With a few clicks, they can compare prices, scout for the best deals, and stretch their pound further. This shift in consumer behaviour has opened unparalleled opportunities, but it also presents a labyrinth of complexities that brands must navigate skilfully.
The Missing Link: Traditional CRMs Just Won’t Cut It
You've probably encountered Customer Relationship Management (CRM) systems that promised the moon but delivered little more than a handful of stardust. Traditional CRMs are simply not fit for the challenges of today's fast-paced, e-commerce-driven world, resulting in missed revenue opportunities.
It’s time for an upgrade. It’s time for Eebz.
What Eebz Can Do for You: Mastering the Digital Shelf
Eebz isn’t your run-of-the-mill DSA system. This cutting-edge platform provides invaluable insights into how retailers are listing your products and whether they’re in stock. It ensures that you're not just a mere presence but a highlight on the digital shelf.
Utilising Eebz, you can effectively manage:
Pricing and promotions
Account operations
Range and stock levels
Market optimisation
Once a consumer discovers your product on a retailer’s digital platform, Eebz goes the extra mile, calculating the conversion rate and offering actionable insights to boost your sales.
The Amazon Paradox: Navigating the Marketplace
Let’s discuss the elephant in the room—Amazon. Its 'sales per minute' figures are jaw-dropping and offer a colossal opportunity for any brand. However, Amazon is a complicated beast. It's essentially three resellers rolled into one: Amazon itself, third-party resellers, and perhaps you, the brand owner.
Understanding this complex ecosystem is critical, and Eebz assists you in dissecting it layer by layer. From gaining insights into 'buy box' ownership to identifying who else might be selling your products, knowledge isn’t just power—it’s your key to marketplace success.
The Final Word
The high street may have built retail’s past, but digital innovation is shaping its future. As online shopping continues to dominate, brands can no longer afford to cling to dated systems and strategies. It's time for a revolution in how we manage our retail relationships and adapt to the ever-changing digital shelf.
Eebz offers just that—a cutting-edge, data-driven DSA solution that empowers brands to navigate the labyrinthine e-commerce landscape. So why settle for less when you can optimise for more?
Unlock the future of retail with Eebz in 2024. Welcome to the revolution.