The Book Marketing Action Newsletter

Welcome to the Book Marketing Action Newsletter!

We’re excited to share guidance and insights to support your author journey and help launch your valuable work into the world. 

Let’s get started!

New Episodes! The Book Marketing Action Podcast

How are you managing the publicity for your book launch? 

In this episode, Leah Paulos, founder of Press Shop PR / Book Publicity School, identifies productive paths toward increasing your influence and media coverage. She and Becky had an incredible conversation about how authors can navigate publicity for their books, including tactics for finding their target audiences and strategies for breaking through the noise. 

We often discuss how authors should prepare to market their books before launch, but what about after the book is published?

If you’re looking for guidance around adapting your book marketing post-launch, this conversation with Hesha Abrams, master mediator, keynote speaker, and author of Holding the Calm: The Secret to Resolving Conflict and Defusing Tension, will help.

Reminder: We share a new episode every few weeks, so subscribe to get immediate access to the latest content!

Creating Reach

Our founder and CEO, Becky Robinson, was recently a faculty member for the Write to Publish conference, where she helped educate authors on how they can enhance their book marketing efforts and create ongoing reach for their work.

Jenni LaBrie compiled the key takeaways from Becky’s sessions into this incredible graphic! How are you applying the findings below to create reach and book marketing success for your important work?

Should Hybrid or Self-Published Authors Prioritize Pre-Orders?

If you’re an author of a hybrid published or self-published print-on-demand book, you may wonder how a pre-order campaign fits into your book launch.

We always encourage authors to set up a book for pre-order, as it allows you to:

• Add retailer links to your book page on your website in advance of launch

• Build enthusiasm and excitement for the book when people see it live 

• Create a way for podcast interviewers or other media interviewers  to find your book through an online search

You can learn more about the pre-order process for hybrid or self-published books here. 

How Can You Gain the Best Endorsements? 

Although endorsements may not make or break the success of your book, they are a great source of social proof and credibility for your work. 

You want to focus on the quality, not the quantity, of the endorsements, though, and work to engage with people who are connected to the message of your book.

Discover more about book endorsements and how to obtain effective ones here.

Ways to Grow Media Attention for Your Book

Getting media attention for your book in an election year requires a strategic and proactive approach.

As an author, you’ll want to be proactive and focused in your outreach efforts, ensuring you understand your target audience and craft compelling media pitches.

Learn more about how to most effectively gain media attention for your book this year here.

July Book Launch

In July, we’re proud to support the launch of Sara Taylor’s book Thinking at the Speed of Bias: How to Shift Our Unconscious Filters (July 9). We encourage you to purchase your copy of this practical and important guide that helps us face our unconscious biases and support true equity in our world. 

Get to Know the Weaving Influence Team

In each newsletter, we introduce a team member so you can get to know us better. This month, we’re proud to introduce Malissa Maines, social media specialist.

Malissa joined the Weaving Influence team in November and has since been supporting our clients through the creation of thoughtful social media content and engaging graphics while managing the growth and performance of their social accounts. We’re grateful for the creativity and passion Malissa brings to every project!

In her words: “Working as a social media specialist for Weaving Influence has been a dream. Not only am I able to continuously learn new skills while being creative, but I’m able to do it all alongside an amazing team who supports me in anything and everything I do.”

In her free time, Malissa enjoys photography, working out, playing volleyball, traveling, thrifting, spending time with friends and family, and exploring new restaurants and coffee shops. 

Ready to Craft a Custom Book Marketing Strategy? 

Have you signed up for our Book Marketing Strategy Live Course? During the six-hour course, authors will develop a customized marketing strategy for their books with the guidance of our founder and CEO, Becky Robinson.

Our upcoming sessions are:

• Wednesday, September 4, and Thursday, September 5 | 1-4 PM (ET)

• Wednesday, November 6, and Thursday, November 7 | 12-3 PM (ET)

You can secure a spot here.

Action Items

As you continue on your book marketing journey, make sure to:

• Prioritize building out a publicity plan that engages your target audiences and cuts through the noise.

• Identify long-term paths for adapting your book marketing strategy post-launch and find ways to get longevity from the hard work you put into your book.

• If you’re a hybrid or self-published author, consider how investing in setting up a pre-order campaign can create returns for your launch.

• Secure the best endorsements by focusing on the quality (not quantity) and work with individuals who professionally or personally align with your book’s message and theme.

• Order your copy of Thinking at the Speed of Bias to discover actionable ways to break down your biases and make a positive difference in your own life and within your organization.

• Subscribe to the Book Marketing Action Podcast to get access to the latest episodes. 

• Secure a seat for the Book Marketing Strategy Live Course to create the strategy you need to launch your book productively.

And, subscribe to this newsletter so we can continue providing you with the best guidance on promoting your important work in the world. We want to help you connect your message with the people who need to hear it most.