Being Your Own Champion

Today we announced our most significant on-field partnership, having Champion sign on as our new and Official On-Field & Sideline Apparel Partner of the PLL.

A jersey is an athlete’s gameday armor. Wearing their team colors with pride, giving them a sense of identity on the field, locking arms with their mates, all in the pursuit of a common goal.

A jersey is one of the most direct connections a fan can have to their favorite athlete. There's little that's more exciting for a young fan than to get that jersey, then re-create that on-field moment. Here's a special video that hits home for me...

We’re thrilled to partner with Champion to bring these experiences to life as our athletes hit the field this season in their newly minted jerseys.

With company origins in upstate New York, lacrosse is part of the fabric of Champion, and for the first time since our game’s legends stepped foot on grass, their logo will be back on jerseys this year and well into the future.

This is a significant, five-year investment in growing the game of lacrosse, and in conjunction with our PLL Assists partners, Champion & the PLL will create new youth camps & lacrosse experiences that will outfit participants in Champion products, provide them with lacrosse equipment and focus on skill development through our PLL coaching pros. We're investing in access and development.

We pride ourselves on storytelling, and together with Champion we created our first “Be Your Own Champion” commercial, featuring Redwoods All-Pro, Myles Jones, and his earlier self, subtitled "Now there's a new dream of going pro, and this is what it looks like." 

We look forward to seeing you at the games this summer. Come to one of our weekends, pick up some co-branded PLL | Champion gear, and join us in sharing the best game in the world.

Yours in the journey,

PR