Aligning DEI with Business Objectives: Expert Advice from Top 50 Companies

In a world where diversity, equity and inclusion (DEI) are more than just buzzwords, staying ahead of the curve is essential. Each week, we bring you the latest trends, stories and resources that are shaping the landscape of DEI in the workplace.

This week, we're focusing on how to bridge the gap between DEI and business strategy. At our 2024 Top 50 Event in May, we asked company leaders how to do just that.

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Fair360 Insights: Bridging the Gap Between DEI and Business Strategy

There are many ways to bridge the gap between DEI and business strategy. Leaders from Fair360 Top 50 companies said data, metrics and people all play a role.

Geneva Brown, Vice President of ESG and DEI at The Cigna Group, said leaders can start to bridge the gap by being clear about how DEI furthers business goals and business objectives. The second piece is to clarify your "starting point."

"It's essential to use data to ensure that you understand your current state. As you pinpoint what you're moving from and what you're moving toward, you know exactly what you're trying to solve for."

During our June 5 webinar titled "Bridging the Gap Between DEI & Business Strategy Part 1: Best Practices from the 2024 Top 50 Companies," Chief Diversity Officers from The Hershey Company, Dow and KPMG shared ways Fair360's Top 50 survey has helped them stay on track with DEI goals.

Elena Richards, Chief Diversity, Equity and Inclusion Officer at KPMG, said the firm engages "all 36,000 of our professionals in the U.S. ... on what we’re trying to do and lay that out so that we’re clear on where we’re going and what we’re trying to accomplish.” This includes setting clear aspirations and holding leadership accountable through performance metrics tied to DEI goals.

Watch the Recap

If you missed "Bridging the Gap Between DEI and Business Strategy Part 2: How to Build DEI Metrics that Earn Your CEO’s Attention in this Environment" on July 10, watch the recap here!

Thanks for reading. Check back next week for more workplace fairness news.

Regards,

The Team at Fair360